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You can count on us

You assume you can count on your insurance company, but you're never quite sure until you have that moment of truth.

As you'll read in the pages linked above, that moment of truth can be the prompt, professional response you get when your roof is blown off by a storm or it might be the sense of security that comes from the trusted advice provided by your American Family Insurance agent.

You might find a moment of truth in reading about the caring people of American Family who joined in the international outpouring of concern for the nation of Haiti following its cataclysmic earthquake. Or, you could simply find comfort in learning about our responsible and effective investment philosophy, which maintains our financial strength to pay your claims.

We see these stories as milestones along the way to meeting our mission of becoming the most trusted and valued service-driven insurance company. As a result of the determined efforts of American Family's employees and agents, our customers now:

  • Enjoy 24/7 service from us through our claim, billing and policy sales and service care centers.
  • Use mobile devices to file claims, pay bills and check their accounts as well as locate nearby
    American Family agents and repair shops.
  • Have more options for buying auto insurance. They can still work with their trusted agents, but
    can now also buy it online or through our care centers.
  • Connect with us through social media tools and our recruitment blogs.

Our goal is to provide the best customer service ever, meeting the promises we make to our policyholders to be there in their times of need. We do this by helping you make sure your insurance coverage keeps pace with your changing needs and providing outstanding claims experiences.

American Family's commitment was put to the test in 2010, as storms hit our customers again and again. But we kept on working, covering an incredible amount of ground to help our customers recover and rebuild.

These stories show just some of the ways we're serving customers and communities around the world.

No matter where you find that moment of truth, you can count on us to be there for you.


David R. Anderson

Chairman and Chief Executive Officer

      Jack C. Salzwedel

      President and Chief Operating Officer