About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Mission

To be the most trusted and valued customer-driven insurance company.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Thank you to adjuster

Dear American Family. I would like you to know, what a wonderful experience my husband Jerry and I had, again with Mr. Ron Jacobs (Physical Damage Adjuster.) He is such a pleasure to work with. He is very informative and knowledgeable. He was able to answer ALL of our questions and concerns. He made us feel very at ease, and secure in our situation, since our claim was about our 99 Pontiac Grand AM GT, that was involved in a hit and run accident. Thank you also, American Family for sticking with us. Sincerely,

Jana from Minnesota