About Us

About American Family

American Family Insurance wants to make your experience with us easy and convenient. Our approximately 3,500 independent contractor agents are local, knowledgeable and trusted advisors. They get to know you like family.

Our Mission

Be the most trusted and valued service-driven insurance company.

Our Values

Our commitment to you is to be fair, helpful and caring, and to provide ease and convenience when working with us. We strive to provide you industry-leading service, an exceptional claims experience and products that build long-term relationships.

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