About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Vision

To be the most trusted and valued customer-driven insurance company.

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.

Our Mission

Inspire, protect and restore dreams.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Outstanding Illinois Agent

I have had auto and renters insurance through my agent Bradley Arroyo for several years. I am moving to Michigan so will be unable to continue. I have at time had difficulty making the payments. I just wanted to say that Brad has always treated me with respect and the utmost courtesy. He is always available, always prompt and always professional. It has been my great pleasure to do business with him and want you to know what an OUTSTANDING agent he is. He represents your company very well and I hope you will let him know how much he has been appreciated.

Dorie from Illinois