About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Vision

To be the most trusted and valued customer-driven insurance company.

Our Mission

Inspire, protect and restore dreams.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Agent goes the extra mile in the snow

We had some snow in the beginning of February 2014. I got stuck on a back road and had a minor accident as I slid sideways into another car. I called AAA and they said they were so busy that they wouldn't be able to get to me that night. I then called my insurance agent (Luis Sanchez) and he and his wife (Lisa Sanchez) to see what I should do about the accident. They in turn volunteered to come out in the snow to pick me up to take me home. I could not ask for a better agent. What insurance agent would personally come out in a snow storm to pick up his client and take them home? NONE!!! Except mine. They are the best agents on the planet.

Leo from Washington