About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Mission

To be the most trusted and valued customer-driven insurance company.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Thank you

I would like to express our appreciation to American Family Insurance for the professional and expediate manner in which our accident claim was handled. Thank you. No one likes to deal with repairs, but I will say that American Family made the process easier than we expected. We appreciate all the personal contact throughout the process and the readiness of your company to help with questions and concerns.

Patricia from Missouri