About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Mission

To be the most trusted and valued service-driven insurance company.

Our Values

Our commitment to you is to be fair, helpful and caring, and to provide ease and convenience when working with us. We strive to provide you industry-leading service, an exceptional claims experience and products that build long-term relationships.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Seeing the claims process from both sides

I switched over to AMFAM because of the way they had treated me when I was hit by a client of theirs. Recently, I was involved in an accident where I was at fault and they still treated me and my husband with copious amounts of respect! Finally there is an insurance company that is on the consumer's side. YOU GUYS ARE AWESOME! Keep up the good work!

Kira from Washington