About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Vision

To be the most trusted and valued customer-driven insurance company.

Our Mission

Inspire, protect and restore dreams.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Agent strives to keep customer

I wanted to recognize my agent Pete Parker and his staff for the excellent service they have provided. I have known Pete for a long time and my parents have been his clients as long as I can remember. When I moved to Illinois from Wisconsin I had another agent for a short time, but I was not very pleased with the customer service. When I voiced my complaints to Pete he offered to get his Illinois license and take me back as a client. By switching insurance companies Pete was able to save us hundreds on our insurance! Recently when I had my car accident, Pete and Mary were so helpful in figuring out my claim when there was a lost police report I just knew I had to recognize them. I would recommend them to anyone. Not only is Pete a great insurance agent but a very present and positive influence in the community I grew up in.

Cindi from Illinois