About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Mission

To be the most trusted and valued service-driven insurance company.

Our Values

Our commitment to you is to be fair, helpful and caring, and to provide ease and convenience when working with us. We strive to provide you industry-leading service, an exceptional claims experience and products that build long-term relationships.

Our Community Support

Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.

Have an event or cause for which you'd like American Family's financial support? Complete our online application.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Indiana agent deserves recognition

We are currently purchasing a home in Monticello, Indiana. Tracey Grimes has been working with us on our insurance needs for our new home. Not only has she provided us with exemplary service on our homeowners quote and policy, but also has gone above and beyond the call of duty in working with us and our lender on providing flood insurance. Both my wife and I are executives in the service industry and we have met and employ some of the best service professionals in our industry, but we must tell you, Tracey is truly one in a milion! We have been so impressed with her level of dedication we are in the process of transferring all of our insurance policies to her. She is truly remarkable! We have been with our current agency for almost 15 years, but the level of care, dedication and professional ethics that we have seen offered by Tracey made us switch. If there is anyone better in the industry, we have not met them. We have already expressed our gratefulness to her, but definitely feel she deserves recognition at some higher level. Thank you for having her in the American Family family.

Lori and Dave from Illinois