About Us

American Family's Financial Strength and Growth

American Family's Financial Strength and Growth

One of the many ways American Family Insurance serves its customers is through responsible financial stewardship.

As a mutual company, our customers are our owners so we can focus on long-term results. We closely monitor our investments, maintain a balanced and diversified portfolio, and take steps to reduce volatility during market crisis periods.

By using our profits to maintain a strong financial position, we can offer high quality products and services at competitive prices, and, at the end of the day, help customers rebuild their dreams when the unexpected occurs.

Today, we have approximately:

With numbers like these, you can be assured that American Family Insurance's financial strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.

Annual Report

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance above other insurance companies to protect their dreams.

Growth

On Oct. 3, 1927, American Family Insurance began with three employees and 346 charter member policyholders. Today, we offer multiple insurance and financial product lines in 19 states. In addition, we are the nation's fourth-largest mutual property and casualty insurer.

American Family Insurance Group is currently comprised of these companies:

We have been in business for more than 80 years. Our unique company history and historical timeline show how we got from there to here.

All Your Protection Under One Roof®

American Family Insurance offers a full selection of reliable auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well retirement* products. We've got you covered.

Contact your local American Family Insurance agent for a free Personal Insurance Review to help your coverage keep pace with your changing needs.

*Issued by American Family Life Insurance Company

Agent goes the extra mile in the snow

We had some snow in the beginning of February 2014. I got stuck on a back road and had a minor accident as I slid sideways into another car. I called AAA and they said they were so busy that they wouldn't be able to get to me that night. I then called my insurance agent (Luis Sanchez) and he and his wife (Lisa Sanchez) to see what I should do about the accident. They in turn volunteered to come out in the snow to pick me up to take me home. I could not ask for a better agent. What insurance agent would personally come out in a snow storm to pick up his client and take them home? NONE!!! Except mine. They are the best agents on the planet.

Leo from Washington