About Us

American Family's Financial Strength and Growth

One of the many ways American Family Insurance serves its customers is through responsible financial stewardship.

As a mutual company, our customers are our owners so we can focus on long-term results. We closely monitor our investments, maintain a balanced and diversified portfolio, and take steps to reduce volatility during market crisis periods.

By using our profits to maintain a strong financial position, we can offer high quality products and services at competitive prices, and, at the end of the day, help customers rebuild their dreams when the unexpected occurs.

Today, we have approximately:

• $17.9 billion in assets under management
• $6.1 billion in policyholder equity

With numbers like these, you can be assured that American Family Insurance's financial strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.

Annual Report

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance above other insurance companies to protect their dreams.

Growth

On Oct. 3, 1927, American Family Insurance began with three employees and 346 charter member policyholders. Today, we offer multiple insurance and financial product lines in 19 states. In addition, we are the nation's fourth-largest mutual property and casualty insurer.

American Family Insurance Group is currently comprised of these companies:

• American Family Mutual Insurance Company
• American Standard Insurance Company of Wisconsin
• American Family Life Insurance Company
• American Family Financial Services, Inc.
• American Family Brokerage, Inc.
• American Family Insurance Company (Ohio subsidiary, companion to American Family Mutual Insurance Company)
• American Standard Insurance Company of Ohio (Ohio subsidiary; companion to American Standard Insurance Company of Wisconsin)
• AmFam, Inc.
• American Family Securities, LLC
• New Ventures, LLC
• PGC Holdings Corp. (Permanent General Companies)
• Lumbermens Casualty Insurance Company

We have been in business for more than 80 years. Our unique company history and historical timeline show how we got from there to here.

All Your Protection Under One Roof®

American Family Insurance offers a full selection of reliable auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well retirement* products. We've got you covered.

Contact your local American Family Insurance agent for a free Personal Insurance Review to help your coverage keep pace with your changing needs.

*Issued by American Family Life Insurance Company