About us

• American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wis. At the time, the company’s only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

  Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

  Today, American Family Insurance agents offer auto, home, life & annuities1, health, business and farm & ranch insurance. Still based in Madison, the company currently operates in 19 states.

  1Issued by American Family Life Insurance Company

Our Financial Performance (2011 results)

• • Assets: $17.3 billion assets under management
  • Equity: $5.7 billion
  • Revenue: $6.2 billion
  • Life Insurance in force: $87.0 billion

  More financial information is available in our 2011 Annual Report.

Our Agents & Employees

• American Family Insurance contracts with approximately 3,500 independent contractor exclusive agents and employs about 7,800 people in a variety of professional areas, including: actuarial, brokerage, claims, education, financial services, government affairs, human resources, information services, investments, legal, marketing, office administration, product design, public relations and underwriting.

Our Facilities

• American Family’s National Headquarters is located at 6000 American Parkway, Madison, WI 53783-0001. The company also maintains three regional facilities (Denver, Colo.; Madison; and St. Joseph, Mo.) as well as numerous claim offices.

Our Community Involvement

• American Family Insurance has a long tradition of community sponsorships and involvement, contributing to organizations that improve the quality of life for those in need, particularly children. In 2011, the company made charitable contributions of more than $3 million. American Family Insurance, together with employees and agents, also pledged more than $1 million to their local United Way chapters.

  This strong sense of community extends beyond financial contributions. Our agents and employees volunteer countless hours outside the workplace. They participate in food drives and fund-raising events for diabetes and cancer research. They donate blood to the Red Cross, coach youth sports teams and play an active role in a variety of school, church and community activities.

  Requests for charitable contributions or sponsorship of a marketing event should be submitted for consideration through our online application.

Our Member Companies

• The American Family Insurance is comprised of 10 companies:

  • American Family Mutual Insurance Company
  • American Standard Insurance Company of Wisconsin
  • American Family Life Insurance Company
  • American Family Financial Services, Inc.
  • American Family Brokerage, Inc.
  • American Family Insurance Company (Ohio subsidiary, companion to American Family Mutual Insurance Company)
  • American Standard Insurance Company of Ohio (Ohio subsidiary, companion to American Standard Insurance Company of Wisconsin)
  • Amfam, Inc.
  • American Family Securities, LLC
  • New Ventures, LLC

Where We Stand

• American Family Insurance is the nation’s 14th-largest property/casualty insurance group (based on net premiums written).2
• American Family Insurance is the nation’s ninth-largest provider of homeowners insurance and 10th-largest provider of private passenger insurance (based on direct premiums written).2
• American Family Mutual Insurance Company is the nation’s third largest mutual insurance company (based on net premiums written).2

2Source: A.M. Best Co. database