About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Amfam has great agents

I just wanted to say that we have had American Family for 25 + years and have found them to be the best company around. I think one of the reasons that they are a fine company is that they have great agents. I have Randy Gust in Kewaskum and I have confidence in Randy and his staff. I am proud to say he is my agent!!!

Daniel from Wisconsin