About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Outstanding Illinois Agent

I have had auto and renters insurance through my agent Bradley Arroyo for several years. I am moving to Michigan so will be unable to continue. I have at time had difficulty making the payments. I just wanted to say that Brad has always treated me with respect and the utmost courtesy. He is always available, always prompt and always professional. It has been my great pleasure to do business with him and want you to know what an OUTSTANDING agent he is. He represents your company very well and I hope you will let him know how much he has been appreciated.

Dorie from Illinois