About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Thank you to adjuster

Dear American Family. I would like you to know, what a wonderful experience my husband Jerry and I had, again with Mr. Ron Jacobs (Physical Damage Adjuster.) He is such a pleasure to work with. He is very informative and knowledgeable. He was able to answer ALL of our questions and concerns. He made us feel very at ease, and secure in our situation, since our claim was about our 99 Pontiac Grand AM GT, that was involved in a hit and run accident. Thank you also, American Family for sticking with us. Sincerely,

Jana from Minnesota