About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Agent strives to keep customer

I wanted to recognize my agent Pete Parker and his staff for the excellent service they have provided. I have known Pete for a long time and my parents have been his clients as long as I can remember. When I moved to Illinois from Wisconsin I had another agent for a short time, but I was not very pleased with the customer service. When I voiced my complaints to Pete he offered to get his Illinois license and take me back as a client. By switching insurance companies Pete was able to save us hundreds on our insurance! Recently when I had my car accident, Pete and Mary were so helpful in figuring out my claim when there was a lost police report I just knew I had to recognize them. I would recommend them to anyone. Not only is Pete a great insurance agent but a very present and positive influence in the community I grew up in.

Cindi from Illinois