About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Compliments for claims adjuster

My wife and I would like to thank Greg Hoier (claims adjuster) for his professionalism and superior customer service skills in regards to our recent claim. Greg was courteous, helpful and answered all our questions quickly. We enjoy AMFAM because of superior employees like Greg. Because of Greg and AMFAM employees like him, we plan to stay AMFAM customers forever. Thanks Greg you are awesome. Well done Greg and AMFAM!!!

Larry and Paula from Wisconsin