About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Agent provides exceptional service

I would like to compliment my American Family agent, Gary Miller, for his exceptional service. He recently called me asking if there was anything more he could do to improve my American Family experience. I did have a recent concern about a minor problem with my insurance effective date, and Gary Miller went above and beyond with outstanding service by personally calling me to alleviate any concerns I had. His local office and staff are always very friendly and helpful in providing fantastic customer service.

Kay from Minnesota