About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

SW Washington agent recommended

I just wanted to say how happy I am with my agent, Kari-ann Botero, in Longview, WA. As my prior agent is no longer with American Family, my family's policies were bounced around into a banked agency and to another agent in town. When Kari-ann became my new agent, I was very happy to hear from her right away, and her front desk gal was always very knowledgable and answered all my questions. Kari-ann has gone the extra mile to make sure that all of my policies I have are exactly how I want them. She is always so nice and cares more about just taking your money. I would recommend her to absolutely everyone in SW Washington. I could not ask for a better agent!

Katie from Washington