About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Emergency Roadside Service shines

With regards to your roadside assistance service I must say it is the best service I have ever had. The professionals involved with my claim were prompt, very kind, and very quick to get me the needed service in a reasonable time. I couldn't be any more impressed or happy with the service I received, and that goes for the entire AmFam team. Thank you all so much for taking such good care of your clients, you guys are the best. Sincerely,

Clif from Missouri