About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being fair, helpful and caring when working with customers like you. We strive to provide industry-leading service, exceptional claims experience and products that build long-term relationships.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

"A keeper for sure"

I feel it's my turn to do some work. It seems that in business, all we hear is the bad, few take the time to go in and thank someone for the effort and work they put in. I want to make sure that American Family is aware that you have a wonderful claims adjuster in Debbie Lorent, she cares about her customers, follows up and is clear and willing to slow down and talk in terms that normal Joe can understand. I would love to have had her assigned to handled my PIP piece of this, but I will take what I got. I want you to understand what I feel you got in Debbie - Outstanding, Caring, Prompt. She's a joy to work with. She's a keeper for sure. Thank You Debbie.

Randy from Washington

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