About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Agent goes the extra mile in the snow

We had some snow in the beginning of February 2014. I got stuck on a back road and had a minor accident as I slid sideways into another car. I called AAA and they said they were so busy that they wouldn't be able to get to me that night. I then called my insurance agent (Luis Sanchez) and he and his wife (Lisa Sanchez) to see what I should do about the accident. They in turn volunteered to come out in the snow to pick me up to take me home. I could not ask for a better agent. What insurance agent would personally come out in a snow storm to pick up his client and take them home? NONE!!! Except mine. They are the best agents on the planet.

Leo from Washington