About us

American Family's Values

When it comes to protecting your dreams, we’re in it for the long haul — and our core values guide us every step of the way.

American Family agents and employees are firmly committed to being innovative, caring, agile, trustworthy, transparent and passionate.

Corporate Principles

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been.

The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management, and by the character and good judgment exercised at all levels of our organization.

It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

For more information about American Family Insurance, please contact us.

Thank you for claims adjuster

I just wanted to thank Dustin Hoang (Claims Adjuster) for being so kind! I have never been in an accident before this, and He was very sincere and explained everything thoroughly in a manner I could understand. Showed me the damages and how it needed to be fixed. I was very happy with the customer service that you provided. Thanks again!!

Stacie from Washington