About Us

American Family Embraces Diversity

At American Family Insurance, our mission is to be the most trusted and valued customer-driven insurance company. Employee diversity is essential to fulfilling this mission.

Jack Salzwedel

Chairman and Chief Executive Officer

We value our talented employees and agents — of all ages and races, regardless of gender, color, national origin, ethnicity, sexual orientation, gender identity/expression, physical abilities, political affiliations or religion. We value a diverse and inclusive work environment, and we embrace different perspectives that help us better serve our customers. Simply put, people are our most important asset.

Perhaps this resonates so deeply at American Family because we don't simply see ourselves as being in the business of insurance. More importantly, we see ourselves in the business of helping people.

When people are at the heart of what you do, you quickly value and seek out their diverse ideas and experiences. That’s why we have increased our efforts to reach out and listen to our customers, employees and agents.

We've met with small and large groups in formal town halls and informal listening sessions. We also continue to leverage the diverse perspectives of our women's and multicultural business resource groups and have taken ideas back, considered them in our business decisions and made improvements.

Our diversity and inclusion efforts will continue to revolve around a simple, undeniable premise — at American Family, everyone matters, and we remain committed to these efforts.

Agent strives to keep customer

I wanted to recognize my agent Pete Parker and his staff for the excellent service they have provided. I have known Pete for a long time and my parents have been his clients as long as I can remember. When I moved to Illinois from Wisconsin I had another agent for a short time, but I was not very pleased with the customer service. When I voiced my complaints to Pete he offered to get his Illinois license and take me back as a client. By switching insurance companies Pete was able to save us hundreds on our insurance! Recently when I had my car accident, Pete and Mary were so helpful in figuring out my claim when there was a lost police report I just knew I had to recognize them. I would recommend them to anyone. Not only is Pete a great insurance agent but a very present and positive influence in the community I grew up in.

Cindi from Illinois