About Us

American Family Embraces Diversity

At American Family Insurance, our mission is to be the most trusted and valued customer-driven insurance company. Employee diversity is essential to fulfilling this mission.

Jack Salzwedel

Chairman and Chief Executive Officer

We value our talented employees and agents — of all ages and races, regardless of gender, color, national origin, ethnicity, sexual orientation, gender identity/expression, physical abilities, political affiliations or religion. We value a diverse and inclusive work environment, and we embrace different perspectives that help us better serve our customers. Simply put, people are our most important asset.

Perhaps this resonates so deeply at American Family because we don't simply see ourselves as being in the business of insurance. More importantly, we see ourselves in the business of helping people.

When people are at the heart of what you do, you quickly value and seek out their diverse ideas and experiences. That’s why we have increased our efforts to reach out and listen to our customers, employees and agents.

We've met with small and large groups in formal town halls and informal listening sessions. We also continue to leverage the diverse perspectives of our women's and multicultural business resource groups and have taken ideas back, considered them in our business decisions and made improvements.

Our diversity and inclusion efforts will continue to revolve around a simple, undeniable premise — at American Family, everyone matters, and we remain committed to these efforts.

Agent goes the extra mile in the snow

We had some snow in the beginning of February 2014. I got stuck on a back road and had a minor accident as I slid sideways into another car. I called AAA and they said they were so busy that they wouldn't be able to get to me that night. I then called my insurance agent (Luis Sanchez) and he and his wife (Lisa Sanchez) to see what I should do about the accident. They in turn volunteered to come out in the snow to pick me up to take me home. I could not ask for a better agent. What insurance agent would personally come out in a snow storm to pick up his client and take them home? NONE!!! Except mine. They are the best agents on the planet.

Leo from Washington