About American Family

What#&8217;s American Family all about?

Chances are you've heard—and perhaps even hummed along
with—our jingle (Ahh-MER-i-can-FAM-ly-in-SUR-ance).

But you might not have heard...

  • We've been around since 1927. Though we started small—offering only auto insurance in Wisconsin—we now sell multiple products in 19 states.
  • American Family Insurance offers auto, home, life & annuities, health, business and farm & ranch insurance. Simply put, "all your protection under one roof."
  • We're a mutual company. That means our customers and owners are one in the same.
  • Our customer relationships have helped us build a strong and stable company with more than $5.4 billion in policyholder equity.

Our History

Our History

We're building on more
than 90 years of serving
our customers.

Diversity

Diversity

Everyone's ideas are
important at American Family.

Our Sustainable Efforts

Our Sustainable Efforts

Our internal efforts
support the world
around us.

Our Values

Our Values

Our values are built
on people. Without them,
we'd be nothing.

Community Support

Community Support

We're reaching out to
the communities we serve.