About American Family

What#&8217;s American Family all about?

Chances are you've heard—and perhaps even hummed along
with—our jingle (Ahh-MER-i-can-FAM-ly-in-SUR-ance).

But you might not have heard...

  • We've been around since 1927. Though we started small—offering only auto insurance in Wisconsin—we now sell multiple products in 19 states.
  • American Family Insurance offers auto, home, life & annuities, health, business and farm & ranch insurance. Simply put, "all your protection under one roof."
  • We're a mutual company. That means our customers and owners are one in the same.
  • Our customer relationships have helped us build a strong and stable company with more than $5.4 billion in policyholder equity.