Our History
Are you a history buff — someone interested in the milestones that have brought an organization from point A to the present?
Take a look at these key dates from our eighty-plus years in business.
1927
Herman Wittwer launches Farmers Mutual Automobile Insurance Company on Oct. 3 in Madison, Wis.
1930
National Mutual Auto Insurance Company forms to sell to non-farmers.
1933
Farmers Mutual and National Mutual merge. Farmers Mutual enters Minnesota.
1935
Farmers Mutual establishes State Farm Mutual of Madison, Wis., to sell windstorm insurance.
1939
Company opens for business in Missouri.
1940
Farmers Mutual becomes licensed in Nebraska, North Dakota and South Dakota.
1943
Farmers Mutual becomes licensed in Indiana and Kansas.
1948
Company renames State Farm Mutual of Madison as Farmers Mutual Insurance Company of Wisconsin.
1949
Farmers Mutual becomes licensed in Iowa.
1952
Farmers Mutual begins sales in Illinois.
1957
Farmers Mutual offers its own sickness and accident insurance.
1958
Company introduces homeowners insurance and opens American Family Life Insurance Company.
1961
American Standard begins sales.
1962
Company offers farmowners insurance.
1963
Company’s name changes to American Family Mutual Insurance Company.
1965
American Family copyrights jingle (Ahh–MER–i–can–FAM–ly–in–SUR–ance).
1966
American Family begins selling in Colorado.
1975
American Family introduces Commercial Lines.
1994
American Family rolls out one–of–a–kind catastrophe trailer.
1995
American Family opens for business in Ohio.
1998
American Family begins selling in Oregon.
2001
American Family begins doing business in Nevada.
2002
American Family opens for business in Idaho and Utah.
2006
American Family begins sales in Washington.
2007
American Family Children’s Hospital in Madison, Wis., celebrates grand opening, with American Family serving as lead donor.
2009
American Family opens for business in Georgia.
