Working at American Family

Our History

Are you a history buff — someone interested in the milestones that have brought an organization from point A to the present?

Take a look at these key dates from our eighty-plus years in business.

1927

Herman Wittwer launches Farmers Mutual Automobile Insurance Company on Oct. 3 in Madison, Wis.

1930

National Mutual Auto Insurance Company forms to sell to non-farmers.

1933

Farmers Mutual and National Mutual merge. Farmers Mutual enters Minnesota.

1935

Farmers Mutual establishes State Farm Mutual of Madison, Wis., to sell windstorm insurance.

1939

Company opens for business in Missouri.

1940

Farmers Mutual becomes licensed in Nebraska, North Dakota and South Dakota.

1943

Farmers Mutual becomes licensed in Indiana and Kansas.

1948

Company renames State Farm Mutual of Madison as Farmers Mutual Insurance Company of Wisconsin.

1949

Farmers Mutual becomes licensed in Iowa.

1952

Farmers Mutual begins sales in Illinois.

1957

Farmers Mutual offers its own sickness and accident insurance.

1958

Company introduces homeowners insurance and opens American Family Life Insurance Company.

1961

American Standard begins sales.

1962

Company offers farmowners insurance.

1963

Company’s name changes to American Family Mutual Insurance Company.

1965

American Family copyrights jingle (Ahh–MER–i–can–FAM–ly–in–SUR–ance).

1966

American Family begins selling in Colorado.

1975

American Family introduces Commercial Lines.

1994

American Family rolls out one–of–a–kind catastrophe trailer.

1995

American Family opens for business in Ohio.

1998

American Family begins selling in Oregon.

2001

American Family begins doing business in Nevada.

2002

American Family opens for business in Idaho and Utah.

2006

American Family begins sales in Washington.

2007

American Family Children’s Hospital in Madison, Wis., celebrates grand opening, with American Family serving as lead donor.

2009

American Family opens for business in Georgia.