Our Sustainable Efforts

Our Sustainable Efforts

Why does American Family take sustainable practices so seriously? It all comes down to our triple bottom line.

First, we're all about helping people. Whatever we can do to improve life for our own and future generations is in our best interest. That's called social responsibility.

We also understand that all businesses are dependent on trees, air and water. It would be wrong not to do whatever we can to protect and preserve these valuable natural resources. That's called environmental stewardship.

And finally, we have a commitment to our policyholders to be profitable. Because there are definite economic benefits to green practices, we need to keep them at the forefront. That's called financial responsibility.

Here are some of examples of how we're achieving our sustainability goals:

  • All of our owned facilities are ENERGY STAR rated, and several of our larger facilities have attained the prestigious ENERGY STAR certification.
  • We have implemented more than 50 energy saving solutions that, combined, are reducing greenhouse gas emissions by the equivalent of 1,000 metric tons of carbon dioxide a year.
  • In 2009, our employees in the Madison area recycled 813 tons of paper—equivalent to saving almost 14,000 mature trees.
  • Since beginning our recycling efforts in 1989, we have recycled more than 25 million pounds of paper, generating $821,883 in combined paper rebate and landfill cost savings.
  • We upgraded our Madison headquarters cooling tower to soft water, saving three million gallons of water per year, the equivalent of 4.5 Olympic-sized swimming pools.
  • Through private equity funds, we invest in clean technology companies from a broad range of sectors, including alternative energy, energy conservation, waste management, clean water and pollution reduction.