Working at American Family

Our Values

What's American Family all about?

Our vision statement puts things clearly: “To maximize customer value through industry-leading service, exceptional claims experiences and products that build long-term relationships.”

We do this by emphasizing four primary values:


  • We operate with the highest degree of ethics and integrity.
  • We keep our promises and are accountable for our actions.
  • We consistently make fair and responsible decisions.
  • We clearly communicate expectations and the reasons for decisions.

Ease and convenience

  • We remove complexity to make it easy to do business with us.
  • We allow customers flexibility to choose when and how they interact with us.
  • We anticipate and draw on customer needs for process and service innovations.


  • We help customers understand our products and services.
  • We empower people to make good decisions by providing information, tools and advice.
  • We collaborate to consider new ideas and to deliver superior customer solutions.


  • We treat all people with care and concern.
  • We demonstrate empathy and respect in all situations.
  • We commit to the success of our people, communities and customers.