Our History

Our History

American Family Insurance has been serving customers for 80-plus years. Here are just a few of the milestones that have helped define who we are.

1927

Herman Wittwer launches Farmers Mutual Automobile Insurance Company on Oct. 3 in Madison, Wis.

1930

National Mutual Auto Insurance Company forms to sell to non-farmers.

1933

Farmers Mutual and National Mutual merge.

1948

Company renames State Farm Mutual of Madison as Farmers Mutual Insurance Company of Wisconsin.

1958

Company introduces homeowners insurance and opens American Family Life Insurance Company.

1963

Company's name changes to American Family Mutual Insurance Company.

1994

American Family rolls out one-of-a-kind catastrophe trailer.

1996

American Family first appears on Fortune 500 list at number 403.

2007

American Family Children's Hospital in Madison, Wis., celebrates grand opening, with American Family serving as lead donor.

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