Our Values

Our Values

Our Values

What does American Family stand for?

Our vision statement puts things clearly: To be the most trusted and valued customer-driven insurance company.

We do this by emphasizing six primary values:

  • Innovative
  • Caring
  • Agile
  • Trustworthy
  • Transparent
  • Passionate

For specifics on how we live our values, and what's expected of every employee and agent, read the American Family Code of Conduct and Business Ethics.