Our Values

Our Values

Our Values

What does American Family stand for?

Our mission statement puts things clearly: To be the most trusted and valued service-driven insurance company.

We do this by emphasizing four primary values:

  • Fairness
  • Ease and convenience
  • Helpfulness
  • Caring

For specifics on how we live our values, and what's expected of every employee and agent, read the American Family Code of Conduct and Business Ethics.