Marketing

Marketing

Marketing

Marketing

Marketing employees serve in numerous roles, but are all responsible for helping understand consumer needs and ways to connect with potential customers. Various responsibilities include:
  • Gaining a better understanding of the marketplace to help produce products, services and processes that benefit our customers.
  • Developing and carrying out campaigns—incorporating a wide mix of media—that help consumers realize all we have to offer.
  • Ensuring a consistent customer experience.
  • Developing strategies to help the company reach diverse groups of customers.
  • Building personalized marketing programs and initiatives that increase business.
  • Using existing and emerging digital communications technology based on customer preferences.