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American Family's Charitable Contributions and Event Sponsorships

American Family Insurance protects dreams by helping strengthen and support individuals, families, neighborhoods and communities. Every year, our Corporate Giving Program provides more than $2.5 million in contributions and countless hours of volunteer work to nonprofit, charitable and community organizations throughout our 19 operating states. We also sponsor events and activities that build stronger ties with customers through memorable, beneficial experiences.

Submit a funding request for consideration.

Here are some questions and answers that may help guide your request:

Q: Is there a deadline for submitting proposals?

A: Our corporate giving program is on a calendar basis and there is no true deadline. As the year goes by, the amount budgeted decreases until it is fully committed.

Q: How long does it take to review a proposal?

A: A minimum of 30 days is required to review a proposal. If there is an event associated with the request, the request should be submitted at least 90 days in advance of the event.

Q: Is there an average contribution size?

A: Our contributions generally range between $250 and $10,000.

Q: Do you support general operating expenses?

A: Our program does fund general operating expenses, but we tend to do more specific program support.

Q: Do you provide individual scholarships to students entering college?

A: We do not have a scholarship program for students entering college.

Our Giving Priorities

Second Harvest

Human Services

At American Family Insurance, we're in the business of helping those in need. That's why we give back to communities through our support of organizations that help others. The highest percentage of our corporate contributions goes to United Way chapters, whose member agencies have a proven record of helping individuals, families and communities. We also support employee and agent United Way pledge drives throughout the year.

American Family Insurance places a high priority on helping others when it comes to housing, food and shelter. This is why we support organizations like Neighborhood Housing Services, the American Red Cross and Second Harvest Foodbank.

Youth Programs

Youth and Education

American Family Insurance values programs that help youth and provide educational opportunities for an increasingly diverse population. Our support includes funding youth resource centers, after-school programs, neighborhood centers, programs for at-risk children and mentoring projects. American Family also sponsors high school athletic events in connection with our Teen Safe Driver program.

Youth Programs

Arts and Culture

American Family Insurance helps strengthen communities through its support for the arts and cultural activities. In particular, we finance, sponsor and provide volunteers for events that celebrate diversity. After all, dreams come in many shapes, sizes and colors, so it's no surprise that we're strongly committed to protecting and preserving them.

Youth Programs

Health

Building healthy communities is in everyone's best interest, including ours! American Family Insurance supports agencies that provide assistance, education, research and hope for people suffering from health challenges, such as cancer, heart disease, breast cancer, lung disease, diabetes and AIDS.

Have an event or cause for which you'd like financial support?

If you’re in our 19-state operating area, submit your funding request for consideration through this online application. American Family will review your information and inform you if there is money available. If you are requesting a computer equipment donation, be sure to review the current equipment description first. Please realize that we receive many more requests than we can accommodate.

If you have a question about this process, please send an email to Community Relations.