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Why American Family Insurance?

You work hard to achieve your dreams. We work hard to protect them.

Whether you’re dreaming of buying that first car, building a new home, starting your own business or leaving a lasting legacy for your children, your dreams deserve the best protection. And you deserve the peace of mind to pursue all of life’s possibilities knowing you’re backed by a company that values your dreams as much as you do.

In addition to providing superior protection and peace of mind, we go the extra mile to provide a better value and customer experience.

Here’s how:

We’re a mutual company, owned by our customers. This means our No. 1 priority is our policyholders, not stockholders.

We’ll treat you like family. Our friendly, local agents provide sound advice and outstanding service. They'll take the time to get to know you and your family and find the right protection for the dreams you've worked hard to achieve.

We keep our promises. “Your dream is out there. Go get it. We’ll protect it.” This is more than a slogan, it’s a promise to be there when you need us. Our goal is to help you avoid life’s setbacks through expert guidance, planning and preparation. But stuff happens, and when it does, a better day is just a call or click away. You may report a claim to your agent, call our 24-hour claims line at 1-800-MYAMFAM or submit a claim online.

We’re strong enough to protect even the biggest dreams.

American Family Insurance has the financial strength to back up the biggest dreams and to stand up to the harshest economy. You can rest assured that we will continue to not only deliver on our promises, but to grow, innovate and find new and better ways to serve and protect your family’s dreams for generations to come. Get all the facts and figures.

We’re dedicated to being the right choice for you.

Let us show you why American Family Insurance is the right choice for you. Whether you’re starting a family or business, planning for retirement, building a new home or rebuilding your life and livelihood after a disaster, we’ll be there to help you.

American Family Insurance employees and agents are committed to protecting the dreams of our customers as well the communities in which we live and work.

We work hard to make your life easier.

Though insurance is part of our name, American Family does a lot more than sell policies. We offer a variety of innovative products, programs and resources that not only help you protect your dreams, but pursue them, too. Along the the way, we provide inspiration, and tips for saving time and money.

And for those living in or visiting the Madison, Wis., area:

DreamBank: A one-of-a-kind community space located on Madison’s Capitol Square, DreamBank’s free, interactive exhibits and events are designed to help your family dream, explore and have fun together.

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