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American Family Insurance's DreamVault nominated for Best Utilities & Services App in the 17th annual Webby Awards

Fans Can Vote Online to help American Family's DreamVault win internet's top honor: pv.webbyawards.com

Madison, Wis. (April 12, 2013) – American Family Insurance announced today it has been nominated in the Best Utilities & Services category for the DreamVault mobile app in the 17th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and StumbleUpon founder Garrett Camp.

What is DreamVault?

DreamVault is a free home inventory app that lets users walk through their homes and photograph their personal contents with their mobile devices and add a voice description, which is turned into written text. The inventory data is stored in the cloud in a secure environment. Users can generate reports on items in a particular room or of a particular type. For example, users can generate a report of their living rooms or their collectible items. DreamVault is available free to via amfam.com and mobile app stores, including the iPhone App Store and the Android Market. The Web application on amfam.com is available through in English and Spanish versions.

"Nominees like American Family Insurance’s DreamVault are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the 11,000 entries we received this year."

“DreamVault exemplifies our focus on providing proactive protection to customers and gives them another way to protect their dreams,” says Bill Simon, digital marketing director. “Being nominated is a great honor.”

As a nominee, American Family’s DreamVault is eligible to win a Webby People's Voice Award, which is voted online by fans across the globe. From now until April 25th, DreamVault fans can cast their votes at the Webby's website.

Winners will be announced on Tuesday, April 30, 2013 and honored at a star-studded ceremony on Tuesday, May 21, 2013 at Cipriani on Wall Street in New York City, where they will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Highlights from last year’s 5-Word Speeches include: Pinterest: “Pinterest loves you Ryan Gosling”; Bjork: "A.E.I.O.U"; and Holocaust survivor Tibor Sands for The United States Holocaust Museum  "Thank you for remembering me."

For a full list of last year's 5-Word Speeches, please visit webbyawards.com/press/speeches.php.

To learn more about the DreamVault Home Inventory App please visit https://dreamvault.amfam.com/

About American Family Insurance:

American Family Mutual Insurance Company is the nation's third-largest mutual property/casualty insurance company.
Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; YouTube: www.youtube.com/amfam; Pinterest: www.pinterest.com/amfaminsurance/.

About The Webby Awards:

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 17th Annual Webby Awards received 11,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Internet Explorer, Google+, Quancast, Yext, Vitamin T, PricewaterhouseCoopers, Mashable, The Occasional and Business Insider.