Madison, Wis. (Sept. 24, 2013) - Kids who eat dinner with their families are more likely to talk to their parents about their lives, eat healthier and get good grades in school. To encourage people to rediscover the power of family mealtime, American Family Insurance has launched the social media campaign Back to the Family Dinner Table.
"Eating meals together is a powerful time for families to connect," said Michele Wingate, social media manager. "It's where parents teach their children to dream, and show they support those dreams."
Research from the National Center on Addiction and Substance Abuse at Columbia University shows eating dinner as a family helps kids get better grades and avoid unhealthy choices.
American Family is collecting family recipes (and the stories about them) from their Facebook and Pinterest communities. The company will publish a Back to the Family Dinner Table e-book later in the year, along with tips for busy families and ideas to make mealtime a priority.
Submissions can be made through Facebook and may be featured on American Family's Pinterest Page. Plus, all entries will be entered for a chance to win a $100 gift card each week or the grand prize, a $500 gift card. All entries are also eligible to be featured in American Family's cookbook.
American Family is partnering with FamilyFoodie.com, a network of food bloggers dedicated to bringing back Sunday supper around the family table. "I am honored to partner with a company that is as passionate about the family meal as I am," said Family Foodie founder Isabel Laessig. "American Family Insurance understands the importance of family meals and the impact they have on our families."
Laessig hosts weekly #SundaySupper Twitter chats, encouraging passionate "foodies" to share recipes, tips and ideas - all in an effort to bring more families back to the dinner table. Laessig will host a live #SundaySupper Back to the Family Dinner Table cooking event with tips to plan easy weekly dinners for busy families on Oct. 13 at American Family's DreamBank in Madison, Wis. The event is free to the public will be broadcast on a Google Plus Hangout.
Follow @AmFam on Twitter and Pinterest, or check out #FamilyDinnerTable to join the conversation.
"We're very focused on inspiring people to dream and helping them realize those dreams," Wingate said. "The family dinner table is a great starting place."
American Family Insurance
(608) 242-4100, 32881
Based in Madison, Wis., American Family Insurance offers business insurance in 19 states. American Family Mutual Insurance Company is the nation's third-largest mutual property/casualty insurance company. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam. Google+ plus.google.com/+amfam/