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Hollywood via Madison, Wisconsin
American Family advertising moves into motion pictures

Madison, Wis. (Aug. 20, 2014) – American Family Insurance has announced that their brand will be part of a major Hollywood film debuting this week, “When the Game Stands Tall”, in theaters nationwide on Friday, August 22.

Inspired by a true story, “When The Game Stands Tall” tells the remarkable journey of legendary football coach Bob Ladouceur (played by Jim Caviezel), who took the Concord, Calif. De La Salle High School Spartans from obscurity to a 151-game winning streak that shattered all records for any American sport.

“We’re a proud leader supporting high school sports, and being a part of this film is a magnificent opportunity that mirrors our commitment to help national and local athletes around the country,” says Telisa Yancy, marketing vice president.

While it’s based around high school football, one of the key messages in the book and the film is that the kids are afforded every opportunity to reach their dreams and be successful.

This is the first venture of its kind for American Family.

“In a cluttered media marketplace, putting our brand in major motion pictures is a fresh, new way to create awareness about American Family with people who may not otherwise know how we can help them,” says Myles Romero, brand and consumer marketing associate vice president. The brand logo is prominently displayed during a pivotal game in the film.

Beyond the millions of viewers who will see it in on the big screen, this film also amplifies American Family’s Dreams Protected brand for years after its initial release through DVDs, streaming and cable, satellite and network programming.

“It was easy to embrace this idea. We are always exploring new avenues to reach new audiences, and this film is a great example of how we are able to do that,” says Myles.

AMERICAN FAMILY INSURANCE
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; Google+: plus.google.com/+amfam/; YouTube: www.youtube.com/amfam.

WHEN THE GAME STANDS TALL
Inspired by a true story, WHEN THE GAME STANDS TALL tells the remarkable journey of legendary football coach Bob Ladouceur (Jim Caviezel), who took the De La Salle High School Spartans from obscurity to a 151-game winning streak that shattered all records for any American sport.

When the streak is broken, and tragedy strikes the team, Coach Lad must teach his players - and the entire town - that it’s not about how you fall, but how you get back up. The film stars Jim Caviezel, Michael Chiklis, Alexander Ludwig, Clancy Brown, and Laura Dern. Thomas Carter directed, from a screenplay by Scott Marshall Smith, story by Scott Marshall Smith and David Zelon, and based on the book by Neil Hayes. WHEN THE GAME STANDS TALL opens in theaters nationwide on Friday, August 22, 2014 and is rated PG. For more information please visit the official movie site: http://whenthegamestandstall-movie.tumblr.com/ 

News media contact:
Sandra Spann
Media Relations
American Family Insurance
(608) 242-4100, ext. 32881
Twitter: @AmFamNews