Our mission at American Family Insurance is to be the most trusted and valued customer-driven insurance company.
Jack SalzwedelChairman and Chief Executive Officer
Dan SchultzPresident and Chief Operating Officer
American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.
Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.
Today, American Family Insurance agents offer auto, home, life1, umbrella, business, health, and farm & ranch insurance, as well retirement1 products. Still based in Madison, the company currently operates in 19 states.
1Issued by American Family Life Insurance Company
American Family Insurance contracts with nearly 3,500 independent contractor agents and employs about 7,500 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting.
American Family's National Headquarters is located at 6000 American Parkway, Madison, WI 53783-0001. The company also maintains three regional facilities (Denver, Colo.; Madison; and St. Joseph, Mo.) as well as a number of claim offices.
American Family Insurance has a long tradition of community sponsorships and involvement, contributing to organizations that improve the quality of life of those in need, particularly children. In 2011, the company made charitable contributions of more than $2.5 million. American Family Insurance, together with employees and agents, also pledged more than $1.5 million to local United Way chapters.
This strong sense of community extends beyond financial contributions. Our agents and employees volunteer countless hours outside the workplace. They participate in food drives and fund-raising events for diabetes and cancer research. They donate blood to the Red Cross, coach youth sports teams and play an active role in a variety of school, church and community activities.
Requests for charitable contributions or sponsorship of a marketing event should be submitted for consideration through our online application. Also, visit our Community Involvement and Corporate Sponsorship sections to learn more.
The American Family Insurance is comprised of 14 companies:
American Family Mutual Insurance Company is the nation's third-largest mutual insurance company.2
2Source: A.M. Best Co. database