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Fast Facts for the Press About American Family

Our Mission

Our mission at American Family Insurance is to be the most trusted and valued service-driven insurance company.

Our Chief Executives

Jack Salzwedel

Jack SalzwedelChairman and Chief Executive Officer

Dan Schultz

Dan SchultzPresident and Chief Operating Officer

Our History

American Family Insurance began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

Today, American Family Insurance agents offer auto, home, life1, umbrella, business, health, and farm & ranch insurance, as well retirement1 products. Still based in Madison, the company currently operates in 19 states.

1Issued by American Family Life Insurance Company

Our Financial Performance (2012 results)

  • Assets: $17.9 billion
  • Equity: $6.1 billion
  • Revenue: $6.2 billion
  • Life Insurance in force: $88.3 billion
  • More financial information is available in our annual report.

Our Agents & Employees

American Family Insurance contracts with nearly 3,500 independent contractor agents and employs about 7,500 people in a variety of professional areas, including: actuarial, brokerage, claims, communications, education, government affairs, human resources, information services, investments, legal, marketing, office administration, product design and underwriting.

Our Facilities

American Family's National Headquarters is located at 6000 American Parkway, Madison, WI 53783-0001. The company also maintains three regional facilities (Denver, Colo.; Madison; and St. Joseph, Mo.) as well as a number of claim offices.

Our Community Involvement

American Family Insurance has a long tradition of community sponsorships and involvement, contributing to organizations that improve the quality of life of those in need, particularly children. In 2011, the company made charitable contributions of more than $2.5 million. American Family Insurance, together with employees and agents, also pledged more than $1 million to local United Way chapters.

This strong sense of community extends beyond financial contributions. Our agents and employees volunteer countless hours outside the workplace. They participate in food drives and fund-raising events for diabetes and cancer research. They donate blood to the Red Cross, coach youth sports teams and play an active role in a variety of school, church and community activities.

Requests for charitable contributions or sponsorship of a marketing event should be submitted for consideration through our online application. Also, visit our Community Involvement and Corporate Sponsorship sections to learn more.

Our Member Companies

The American Family Insurance is comprised of 12 companies:

  • American Family Mutual Insurance Company
  • American Standard Insurance Company of Wisconsin
  • American Family Life Insurance Company
  • American Family Financial Services, Inc.
  • American Family Brokerage, Inc.
  • American Family Insurance Company (Ohio subsidiary, companion to American Family Mutual Insurance Company)
  • American Standard Insurance Company of Ohio (Ohio subsidiary, companion to American Standard Insurance Company of Wisconsin)
  • Amfam, Inc.
  • American Family Securities, LLC
  • New Ventures, LLC
  • PGC Holdings Corp. (Permanent General Companies)
  • Lumbermens Casualty Insurance Company

Where We Stand

American Family Mutual Insurance Company is the nation's third-largest mutual insurance company.2

2Source: A.M. Best Co. database