Insurance Products

Auto Insurance

We offer insurance for cars and trucks, motorcycles, motor homes, boats, snowmobiles and ATVs, as well as discounts for qualified customers.

With American Family auto insurance products, you benefit from:

  • Local insurance agents ready to answer your questions and assist with all your coverage needs.
  • Dependable protection, backed by a company with more than 80 years’ experience.
  • 24/7 service every day of the year. Online, on the phone or in person – you choose the option best for you.
  • Fast, efficient claims handling so you can get back on the road to your dreams.

Need to protect another type of vehicle? Your American Family Insurance agent can help you find the coverage unique to your needs.

No matter what keeps you on the go, American Family wants to keep it covered. After all, it’s more than just your ride; it’s a means of keeping your dreams in motion.

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Auto Insurance Discounts

American Family Insurance offers a variety of discounts to qualified customers.¹ Contact an agent today to see if you qualify for our:


  • Auto & Home Premium Advantage
  • Auto & Life Discount
  • Air Bag Discount
  • Multiple Vehicle Discount
  • Accident Free Discount
  • Good Student Discount

¹ Some restrictions apply. Discounts may vary by state, property policy form and company underwriting the auto policy. Discounts may not apply to all coverage on an auto or property policy. The Auto & Life Discount is available in all states but does not apply to American Standard Insurance Company policies. Check with your agent to see if you qualify. Additional terms and conditions may apply.

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Additional Auto Insurance Coverage Options

Auto Rental Reimbursement Coverage – Having an accident can be stressful enough. Don’t let out-of-pocket rental car expenses add to your anxiety. Auto Rental Reimbursement coverage from American Family helps pay for a rental vehicle when yours is being repaired.

Emergency Road Service – When you’re stranded on the highway – or in your driveway – you have enough to worry about. Determining where help will come from shouldn’t be your concern. American Family’s Emergency Road Service coverage can help get you and your vehicle back on the road.

Auto Lease/Loan Protection – A new vehicle depreciates significantly the moment you drive it off the lot, which could create a gap between what the car is worth and what you still owe on it. Auto Lease/Loan Protection helps pay the difference if you have a total loss.

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Have a teen driver in your house?

American Family’s Teen Safe Driver Program is an innovative way to help teens make better choices behind the wheel. In-car and online technology lets your teen and you (but not American Family) see their risky driving behavior and learn how to correct it.

The Teen Safe Driver Program is completely free to auto policyholders with a teenage driver. Learn more at TeenSafeDriver.com.

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More Information on Protecting Your Auto

For additional information on protecting your auto, visit the My Car section of the American Family Insurance Learning Center.

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Discuss Your Needs

Discuss Your needs with an American Family local agent.

With American Family Insurance, we make your insurance experience easy and convenient and ensure there are no unwelcome surprises -- especially in your time of need.

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