Learn about business trends you should be aware of.
The ancient Greek philosopher Heraclitus once said, “The only thing that is constant is change.” No truer words were ever spoken – especially when it comes to the lightning-fast speed of change in the business world.
The question in front of you is, are you staying current with change and the ever-changing ways to do business? While no one has a crystal ball to predict the future, here are some forward-looking trends we find especially helpful. Each offers new opportunities for businesses.
Protect your staff and equipment from the dangers of electricity.
No matter what your industry, an often forgotten but key tool for staying in business is electrical power. Whether to run heavy machinery or charge the batteries in your laptop, electricity fuels the business world.
Unfortunately, the same electricity that powers your business can kill or injure your workers. Every year, electricity is responsible for more than 300 deaths and 4,000 injuries in the workplace.
Know the signs of electrical trouble
Recognizing the warning signs of electrical trouble can help your business avoid death, injury, equipment damage and even down time. Here are some signs to watch for.
Many injuries and deaths, and much property damage caused by electrical hazards, can be avoided. Keep your employees and business safe with these guidelines.
By following these easy safety suggestions, you and your business may prevent injuries or property damage. More information about electrical safety – and workplace safety in general – is available at American Family’s PureSafety On Demand website.
How can you leverage Facebook, LinkedIn and other social media platforms to jump start your business?
Just ask Dean DeLisle of Forward Progress, who has a proven track record of helping businesses achieve the next level of success.
Here are some of the social media strategies and tactics Dean recommends for businesses of all sizes.
It’s all about trust. By engaging with others in different social media platforms, you enhance your reputation, and you build trust – the very foundation for gaining new customers and business.
Know your audience. Learn which social media platforms your customers use, and make sure you frequently use those same platforms, too. If you don’t, you’re missing opportunities to engage with your target audiences.
Find your social voice. Fine-tune your social media profiles to speak directly and succinctly to your target audiences. Don’t be shy – humanize yourself with details that reflect your personality.
Connect your real-world and social media communities. Create a network map identifying real-life partners, charities, vendors, associations, clients and clubs, and then connect with them via Facebook, LinkedIn, etc. You’ll build trust and increase engagement. Expand your networks by connecting your personal and business social media pages.
Update frequently. Every day, post thoughtful, conversation-based comments in your social media networks. Posting at least once or twice a day is recommended for Facebook or LinkedIn, and five to 10 tweets per day works well with Twitter.
Get visual. Select visual examples of your best work, and use Slideshare.net to give visual impact to your Facebook, LinkedIn and Twitter presence. This also increases your authority within your social networks.
Take the CEO challenge. C = Connections: Add new social media connections every week. E = Engagement: Have meaningful conversations via social media, and track their frequency. O = Outcome: Define and track desired outcomes, whether they’re simply calls from prospects, or actual sales. People who commit to CEO consistently get referrals and sales, and build their businesses.
Want to learn more, including specific tips about leveraging Facebook, LinkedIn, Twitter, Pinterest and Instagram? Watch this exclusive American Family Business Accelerator video. Just sign in if you’re a Business Accelerator member, and if you’re not, register for Business Accelerator here.
Don’t jeopardize your dreams by failing to protect them!
Why do you need insurance for your business or farm?
Just ask Peter Hvidsten.
Peter’s business – a fifth-generation family farm – was ramping up for the big sugar beet harvest in late fall. After a large rock damaged one of his trucks, Peter realized he had a big problem on his hands.
“Every hour is important,” Peter explains. “If I have a truck that isn’t working, that’s about 25 percent of our hauling capacity. It was a considerable deal for us not to have that.”
Fortunately, Peter had insurance. His American Family agent acted quickly to help him to get his truck rapidly repaired so he could continue with the harvest and avoid greater losses.
Peter’s case vividly illustrates the top five reasons why you need business or farm insurance.
This free resource can help you grow your business dreams.
Want to learn how to start a new business, or revamp your existing one? Check out the latest offerings from American Family’s Business Accelerator, to turbo-charge your entrepreneurial dreams!
All of these valuable articles, videos and more are available at no cost to you!
Log in or sign up at the Business Accelerator website to learn, grow and succeed.