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Welcome, Brew Crew! Visit us here throughout the season for exclusive promotions, content, news and more. You can also see us on the concourse level of Section 113 during all home games.


Superfan Tailgate Sweepstakes Registration

Register for the chance to win a dream tailgate experience at American Family Field with the Milwaukee Brewers™ for you and five friends. The exclusive experience will include field-level tickets, branded merchandise and more.

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No purchase necessary. Open to legal residents of the United States of America, excluding residents of Florida, New York, and Rhode Island. All registrants must be twenty one (21) years old or older at the time of entry. One (1) entry per person. Sweepstakes open from May 15, 2023 until 11:59 p.m. June 23, 2023. The prize is valued at $6,500. Odds of winning depend on the number of entries. Employees and families of American Family Insurance, its agents, rEvolution Marketing, and the Brewers™ are not eligible. For additional eligibility requirements and official rules, please review the Sweepstakes Terms and Conditions.

Our Commitment to the Brewers

American Family is the Official Insurance Partner of the Milwaukee Brewers. We are also proud to be the naming rights partner of American Family Field and American Family Fields of Phoenix.

Superfan Tailgate Sweepstakes

Our sweepstakes winner and their guests got to enjoy a private tailgate, fully stocked with food, beverages and family games. We even had a special appearance from Chef Adam Pawlak to cook up tailgate favorites. The ultimate fan experience also included field-level game tickets, tons of Brewers merchandise and more!


Visit us at American Family Field

With multiple fan experiences located on the grounds of American Family Field, we're welcoming Brewers fans to visit us before and after entering the stadium to cheer on our Brew Crew!

Parking Lot Patio and I(G)LoveMKE

Located on the grounds of American Family Field, we're welcoming Brewers fans to enjoy the Parking Lot Patio experience and the new permanent I(G)LoveMKE photo opportunity before heading into the stadium to cheer on our Brew Crew.


Teaming Up with Christian Yelich

Christian Yelich is a brand ambassador and community partner of American Family. Together, we are committed to inspiring greatness on and off the field.

Community Impact

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American Family and the Brewers Celebrate #KindessinMKE

In May of 2021, as part of the Brewers annual “KindnessinMKE” initiative, we purchased over $30,000 worth of gift cards from minority-owned restaurants in Milwaukee that were impacted by the COVID-19 pandemic. We then distributed these gift cards to local nonprofits and organizations that focus on improving the health, education, recreation and basic needs of the community.

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American Family and the Brewers Donate to the Urban Ecology Center

In April of 2021, we partnered with the Brewers to donate $50,000 to the Urban Ecology Center. This resource center is committed to connecting people to nature through outdoor learning projects, recreational activities and encouraging care and respect for the environment. This funding provided 500 Milwaukee families with one-year memberships.

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American Family and the Brewers Launch the Fearless Dreamer Scholarship Program

In March of 2021, we partnered with the Brewers to launch and fund the Fearless Dreamer Scholarship Program. This 15-year initiative provides scholarships to local students who are pursuing a degree in the fields of science, technology, math and engineering. As part of this commitment, Christian Yelich contributed $35,000.

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Fearless Dreamers

American Family and the Milwaukee Brewers partnered together to create the Fearless Dreamer Scholarship Program. This initiative provides STEM-focused scholarships and programming for Milwaukee students on an annual basis for the next 15 years. The Fearless Dreamers Scholarship Series highlights the stories of these young and aspiring students. Read More >

Christian Yelich, a Fearless Dreamer On and Off the Field

As an American Family Insurance brand ambassador and community partner since 2019, Christian Yelich is a leader and inspiration on and off the field.

Slide into Home Sweepstakes

In celebration of the newly designed Bernie’s Chalet, we wanted to bring the excitement of American Family Field home to one lucky winner. After thousands of entries, the Tesch family from Brown Deer, Wisconsin, was named the grand prize winner of our Slide into Home Sweepstakes. They won a miniature replica of Bernie’s Chalet for their backyard.

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Small Business Spotlight Series

Fueled by American Family’s commitment to dreamers, the Small Business Spotlight series highlights business owners across Wisconsin — honoring the dreamers who went above and beyond for their community last year.

Amilinda I Milwaukee, WI.

Born in Venezuela, Greg León always dreamed of owning his own Spanish and Portuguese cuisine-inspired restaurant in the United States. In 2013, he opened Amilinda as a pop-up before converting to a permanent home in downtown Milwaukee in 2015. Last spring, Greg and his friend, Reverend Karen Hagen, teamed up to launch “Hungry Hearts,” a community-based initiative to provide a nutrition meal to those in need while supporting small businesses. Every Saturday, different local restaurants provide 100 complimentary meals to the community and are granted $1,000 for their contribution. To date, this program has donated over 16,000 meals and raised over $192,000.

Ramone’s Ice Cream Parlor I Eau Claire, WI.

After enjoying ice cream while on vacation for their tenth wedding anniversary, Blayne and Kayla Midthun were inspired to pursue their dream of bringing their community together and making a difference. They pivoted and changed careers to open Ramone’s Ice Cream Parlor in their hometown of Eau Claire. Since opening in 2017, Ramone’s has donated over $80,000 to local charities through their “Cash for a Cause” initiative. In addition to donating over $20,000 in 2020 as part of this program, Ramone’s provided their award-winning ice cream to first responders as a token of appreciation for their bravery and sacrifices made during the COVID-19 pandemic.

Miss Molly’s Café I Milwaukee, WI.

Since she was eight years old, Molly Sullivan dreamed of owning her own café. In 2017, after five years of baking wedding cakes and deserts in her free time, she turned this dream into a reality by opening Miss Molly’s Café in Milwaukee. Through online donations, the neighborhood café provided thousands of boxed lunches to healthcare workers and first responders during some of the pandemic’s hardest months.

Clasen’s European Bakery I Middleton, WI.

In 1959, brothers Ralph and Ernst Clasen left their home in Germany to pursue their dream of opening a bakery in the United States. Three generations of Clasen’s later, the Middleton bakery is a local destination that serves 70 varieties of handmade treats. In June of 2020, Clasen’s supported its community by providing over 10,000 of their signature morning buns to healthcare workers and first responders. 

Sassy Cow Creamery I Columbus, WI.

Raised on a Columbus farm that his grandfather originally purchased in 1946, James Baerwolf is a third-generation farmer. Today, he and his brother operate the 1,700-acre farm alongside their children. For over 70 years, the Baerwolf family has produced a variety of award-winning products, including milk, eggs, corn, soybeans and wheat. During some of the most challenging months of the COVID-19 pandemic, Sassy Cow Creamery, the farmstead store that sits on the property, created the “Kindness Cooler”. The fridge was consistently stocked with free milk and other dairy products for people in need.

Sally’s Sweet Shoppe I Genesee Depot & Delafield, WI.

With two locations across Waukesha Country, Tracey “Sally” Catarozoli continues to use her bakery as a platform to touch, move and inspire people with her work. Last year, Sally’s Sweet Shoppe created a neighborhood pantry. Located in a community that is in need of support, the “Free Little Food Pantry” provides food, healthcare items and other necessitates to those in need. It continues to be restocked on a regular basis by the funds raised through Sally’s “Keep the Change” jar, an ongoing initiative that donates money to local nonprofit organizations and other community-focused purposes.

Mascot Makeover: Chalet Edition

Mascot Makeover: Episode 1

Mascot Makeover: Episode 2

Mascot Makeover: Episode 3

Mascot Makeover: Episode 4

In the News

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Magic of Lights, Presented by American Family Insurance

For the first time ever, Magic of Lights will be held in Milwaukee this holiday season. Experience this festive drive-through display of lights at American Family Field from November 24, 2021 to January 2, 2022.

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Urban ecology center logo

American Family Insurance and the Milwaukee Brewers Donate to the Urban Ecology Center

The Urban Ecology Center is committed to connecting people to nature through outdoor learning, recreational activities, and encouraging care and respect for the environment. This funding will provide 500 Milwaukee families with one-year memberships.

Read More >
Amfam Logo-In the News

American Family Insurance Celebrates the 2021 Season at American Family Field with “Welcome Kits” Giveaway

With capacity at only 25% to begin the season at American Family Field due to the COVID-19 pandemic, American Family brought the excitement of Opening Day home to the fans. Over 2,000 exclusive kits with premium items were distributed to fans at four locations across Wisconsin. 

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