About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Vision

To be the most trusted and valued customer-driven insurance company.

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.

Our Mission

Inspire, protect and restore dreams.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Investment

Social impact doesn't start or end with a check. American Family believes the most effective and long-lasting philanthropy combines financial support with employee volunteerism, creativity and expertise, all of which leads to greater accomplishment, collaboration and accountability. Read more.

Our grant cycle is closed for 2015, please check back at the link above in 2016.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Compliments for claims adjuster

My wife and I would like to thank Greg Hoier (claims adjuster) for his professionalism and superior customer service skills in regards to our recent claim. Greg was courteous, helpful and answered all our questions quickly. We enjoy AMFAM because of superior employees like Greg. Because of Greg and AMFAM employees like him, we plan to stay AMFAM customers forever. Thanks Greg you are awesome. Well done Greg and AMFAM!!!

Larry and Paula from Wisconsin