About Us

About American Family Insurance

About American Family Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

*Issued by American Family Life Insurance Company

Our Company

Our Vision

To be the most trusted and valued customer-driven insurance company.

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.

Our Mission

Inspire, protect and restore dreams.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Our Community Investment

Social impact doesn't start or end with a check. American Family believes the most effective and long-lasting philanthropy combines financial support with employee volunteerism, creativity and expertise, all of which leads to greater accomplishment, collaboration and accountability. Read more.

Our grant cycle is closed for 2015, please check back at the link above in 2016.

Learn more about American Family

Watch a video of Our Promise to the customers and communities we serve.

Adjuster "very informative, knowledgeable"

I had Joe Ruedas as my adjuster for my claim. I have to say he was one of the best professionals I have ever dealt with. He was very informative, knowledgeable, and returned my phone calls in a timely manner. There was never a point where I had a question on the status of anything. Joe always had or found the answer. I also received my refund within days after the whole process started. I would like to write and thank Joe again, and hope he gets the recognition for being a great agent (adjuster)! Keep up the good work!

Michelle from Nevada