Mission, Vision & Values
Our Mission

To inspire, protect and restore your dreams. Because we believe a dream is the most valuable thing you'll ever own.

Our Vision

To be the most trusted and valued customer-driven insurance company.

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.

Prepare

Find proactive tips and advice for keeping your dreams safe.

BE EMPOWERED
Protect
No matter how life changes, your American Family agent will be by your side.
MEET THEM TODAY
Restore

We work quickly to restore your dreams and get life back to normal.

DISCOVER CLAIMS
Our Commitment to Dreamers

Everyone has a dream. With the right protection and support, imagine what you can achieve.

Our Values

Employee-focused, customer-driven. Our commitment to you is to be innovative, caring, agile, trustworthy, transparent, and above all else, passionate.