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American Family Insurance Supplier Diversity Program

Supplier Diversity Program

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Program Purpose

Our purpose and mission is to engage community, customers and employees to foster an inclusive mindset that extends to our diverse supplier community. We want to inspire diverse suppliers to pursue their dreams with confidence while forming strategic partnerships within the American Family Enterprise.

Our goal for 2023 is to increase our Supplier Diversity spend by 5%. To help us reach our goal, please register as a diverse supplier.

Learn more about Sourcing and Procurement (S&P) at American Family Insurance.
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American Family Insurance will provide the following opportunities within our program:
  • Executive Mentorship Program
  • Scholarships and Business development opportunities
  • Supplier Networking Events
  • Training & Workshops
  • Invest in community with Capital Investment Funding
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2023 Events

  • WBENC Conference – March
  • DisabilityIn Global Conference & Expo – July
  • NGLCC Conference – August
  • The Business Council 24th Annual Strategic Partnership Luncheon – August
  • WBDC 2023 Midwest Business Conference – September
  • NMSDC Conference – October
  • NVBDC National Matchmaking Conference – November
  • NGLCC Unity Week – November
  • Market Place WI | Diverse Business Development Conference – December
Check back for additional events throughout the year.

Contact Us

Have questions or concerns? Contact Anisha Jackson, our supplier diversity manager at: ajackson@amfam.com

Spending & Initiatives

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Tier II Reporting

Please report your Tier II spend through our reporting tool. If you have any questions on how to login or navigate the site, please contact support@supplier.io.
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The Champions Initiative

The American Family Insurance Champions Initiative offers the unique opportunity to leverage our team of champion advisors to help your diverse-owned business tackle its challenges. This one-year program is customized to your business and will position you to become ‘contract ready’ for strategic partnerships with the American Family Insurance Enterprise and the broader business community. If you would like to participate in the Champions Initiative, download the Job-Aid to assist you with the registration process in Supplier.io.
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A Word From Our Chief Executive Officer & Enterprise President

“At its core, the idea of the ‘American Dream’ is the opportunity to pursue a better, more fulfilling life – regardless of race, sexual identity or gender – according to our own unique talents and ambition. We consider this ability to pursue a dream a human right.

That’s why, at American Family Insurance, our mission is to inspire, protect and restore dreams. And this mission includes creating opportunity, social equity, financial mobility and hope within our communities.

Our inclusive approach requires strong partnerships with other businesses, too. We believe it’s important to inspire our diverse-supplier community to pursue their dreams because it’s good for our customers, good for our communities – and good for our business.

We’re ready to partner with more diverse suppliers that share these same ideals and want to join us in this work.”

– Bill Westrate

Our Partners

News, Events, and Information

Awards and Recognition