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empowering our people

View 2019 People Report


We believe a strong culture of diversity, equity and inclusion is essential to inspiring, protecting and restoring the dreams of our customers — and our employees. It’s why we’re committed to creating a collaborative environment where uniqueness is valued and individuals are treated equitably. We’re focused on building key partnerships, driving the accountability of our leaders, and embedding critical equity and inclusion learnings into the fabric of our business.

We recognize the structural barriers in our society that keep people from achieving their dreams, and we’re committed to doing our part to break down these barriers. American Family is committed to tackling systemic problems that impede equity – because it’s good for our communities and good for business.


Incorporating ‘inclusive’ as an Enterprise core value, along with resources to support employees in their day-to-day interactions with each other, and with our customers.

Creating an Enterprise demographics people report to provide leaders deeper insight into the diversity of our workforce and where gaps may be occurring.

Focusing efforts at company leadership events to build accountability toward diversity and inclusion across the Enterprise.

Inclusive Excellence Vice President


"As a company who believes people’s dreams are the most valuable thing they’ll ever own, working towards inclusion and equity is ingrained in American Family’s DNA."


American Family’s nine Business Resource Groups (BRGs) promote inclusion in the workplace by providing a network for employees who share commonality or interests, and allies to those groups. In 2020, we added four new BRGs to our family — the Black/African American Business Resource Group (BAABRG), Hispanic/Latinx Business Resource Group (HLBRG), South Asian Business Resource Group (SABRG) and the Southeast/East Asian Business Resource Group (SEABRG).

American Family’s Business Resource Groups include:

  • Women Business Resource Group
  • Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, and Allies Business Resource Group
  • Veteran and Military Business Resource Group
  • Abilities Business Resource Group
  • Multicultural Business Resource Group
  • Black/African American Business Resource Group
  • Hispanic/Latinx Business Resource Group
  • South Asian Business Resource Group
  • Southeast/East Asian Business Resource Group


American Family believes an individual’s well-being goes beyond physical health. It extends to emotional and mental health, financial well-being, community engagement, meaningful relationships, stress management and heightened mindfulness.

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Student Loan Assistance Program

For employees who have graduated with an associate’s degree or above and have student loan debt, American Family provides a monthly contribution of $100 for student loan repayment with a lifetime maximum of $10,000.


Employee Scholarship Program

Our employee scholarships are open to American Family employees in undergraduate, graduate or post-graduate programs. We also offer scholarships through the American Family Insurance Dreams Foundation for dependent children of full-time American Family employees, agency owners and staff.

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Tuition Reimbursement Program

Tuition reimbursement is available to employees who have been with the company for one year. In addition, several colleges offer American Family employees a tuition discount.


American Family values continuous learning and skill development. That’s why we offer leadership development opportunities to support the dreams of employees, community members and students.

In 2019, we partnered with:

- The National Black MBA Association (NBMBAA), one of the largest non-profit organizations advocating for minority business professionals.

- Prospanica, an organization advocating for Hispanic business professionals for 30 years.

- Leadership DELTA (Defining Emerging Leaders Through Advocacy), a leadership development program for women, focused on STEM, business and social science majors.


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