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Build an Insurance Policy Today

At American Family Insurance, we believe every dream is worth protecting. That’s why our policies are designed to be customized to you and your unique needs. Check out the coverages we offer and let us help build a policy right for you.

Insurance Designed with You in Mind

Looking for a specific type of coverage? Explore our products to learn more about your insurance options.

American Family Insurance Discounts

Whether switching to American Family or being rewarded for your safe driving habits, there are plenty of great ways to save!


Find a Local Insurance Agent

Your American Family Insurance agent will be with you from the moment you select your coverage to helping you in your time of need. Find an agent near you today.


Take Control with Customized Car Insurance

Your auto policy should be personalized to you —that’s why we put you in the driver’s seat. We offer convenient, customizable coverage so you can take control of what you pay for car insurance and build a policy that matches your exact needs. Consider these great auto coverages and discounts.

Accident Forgiveness

Accidents can happen — and we want to help ease the financial setbacks they can cause. With this coverage, you’ll have peace of mind knowing you won’t be penalized for one mistake.

KnowYourDrive®

Drive safe, save big. It’s that easy with KnowYourDrive — our program that helps you save up to 20% on your car insurance based on how safely you drive.**

Bundle and Save

By combining your insurance, you’ll get added convenience and easy savings. Bundle your home and auto policies to save up to 23%.*

Forbes 2022 America's Best Insurance Companies


Named One of America’s Best Insurance Companies 2022 by Forbes

We care about our customers — that’s why we let you design your own customizable policies so you can control what you pay and what you protect. That’s also why Forbes recognized us as one of America’s Best Insurance Companies for 2022.

Insurance Designed for Your Home

Whether a house, apartment or condo, we offer coverage that’s built just for your home. Learn about the different ways we can protect your home from the unexpected.

Home Insurance

With unique features like our Diminishing Deductible and convenient resources like our online home quote tool, we’ve made it easy for you to build a custom policy to fit your needs and budget.

Renters Insurance

When you design your own renters policy, you’ll gain protection for the things you’ve worked so hard for. Added bonus? That protection will follow you even when you’re on the go!

Condo Insurance

Your condo association’s insurance may cover the structure of your condo, but not your belongings. So count on us to protect your valuables from the unexpected.

Financially Protect Your Loved Ones with Life Insurance


You do everything you can to protect your loved ones, and that includes looking out for their financial future. Financially protect the dreams of those you care about by adding a life insurance policy today.

Financially Protect Your Loved Ones with Life Insurance

Build Your Policy and Get Started Today

If the unexpected happens, know we’ll be there for you. With many great options and coverage, there’s no better time than now to design a perfect policy and gain the protection you deserve.



*The average customer who bundles can save these discounts on each policy. Discounts may vary by state, property, policy form and company underwriting the auto or property policy. Discounts may not apply to all coverages on an auto or property policy. Discounts do not apply to life insurance policies.

**Discounts will vary based on driving behavior. The KnowYourDrive discount applies only to these coverages, which are typical for most auto policies: bodily injury liability, property damage liability, collision and comprehensive, medical expense, underinsured and uninsured and personal injury of your policy. To refresh your understanding of coverages visit the Car Insurance Coverage page. Additionally, the discount does not apply to fixed fees that are part of your policy. Travel Peace of Mind package not included with KnowYourDrive in Washington state.