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Protection for What’s Now. And What’s Next.

Home insurance isn’t just about protecting you today — it’s about protecting your future, too. Our customizable coverage options are designed to safeguard you and your home from the unexpected, so you can focus on what matters most.


Bundle Home & Car Insurance

Join the 70% of American Family Insurance customers who save time and money by bundling their home and car insurance!

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Home Insurance Buying Guide

Looking for guidance on buying homeowners insurance? Check out our home insurance checklist — from key questions to ask your agent to understanding your coverage options, we walk you through what you need to know to protect what matters most.

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Homeowners Coverage Built for You

From the pictures on your walls to your favorite spot to read a book — your home is uniquely yours. And your home insurance should be unique to you, too. We’ll help build a policy that’s customized to you, so everything from your jewelry and kitchen appliances to your identity and assets are protected.

Equipment Breakdown Coverage

You depend on many types of equipment in your home daily. What would happen if something like a power surge damages or destroys anything plugged in? Equipment breakdown coverage is added protection if your appliances, home systems or smart home devices are damaged due to mechanical, electrical or pressure systems breakdown.

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ID Theft Protection

Many people underestimate the threat of identity theft. That’s why you should consider identity theft insurance for help protecting you from the high costs related to restoring your identity. You’ll have someone by your side every step of the recovery process to help make the process simpler, quicker and less expensive.

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Home Rennovation Insurance

Are you working on a renovation project? That’s great! You can increase your home’s value, make it more energy efficient and design it to fit your specific needs. But make sure before you start any serious work you check out dwelling under renovation coverage. It covers building materials, foundation collapse and more.

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Why American Family Insurance?

Expert Agents

We understand there’s more to insurance than just a policy. That’s why our agents are by your side through it all as trusted, caring advisors — working hard to protect and restore your dreams every day.

24/7 Claims Support

Our industry-leading claims service is focused on getting your life back to normal, with as little interruption as possible. When the unexpected happens, you can count on us, 24/7, ready to help you get your life back on track.

Smart Home Discounts and Partnerships

We’ll reward you for your safe habits — earn a discount for equipping your home with a smart device or security system. Looking for more ways to protect your home? Check out Frontpoint Home Security System and Ring Video Doorbell.

Ready to Get Homeowners Coverage?