Corporate Responsibility


At American Family Insurance, We protect what matters most by partnering with others to help find solutions to problems facing our customers and communities where they - and we - live. We want to create positive social, economic impact because we believe that leads to more flexibility in how we ALL pursue dreams. We account for the voices and needs of all our customers, employees and communities. We believe corporate responsibility means being a leader that creates a positive economic, social and environmental impact, together with measurable benefits for our customers, employees, agency owners and the world around us.


Chair and Chief Executive Officer


At American Family, we want to serve our customers. We achieve this with the best talent, benefits and company culture. As a company, we also want strong communities that equitably serve everyone. All these things are rooted in our company strategy. They are connected. And they show we are committed to tackling problems weighing our society down – because it’s good for our communities AND good for business.

View Jack Salzwedel's Message


American Family Insurance is honored to be recognized by such prestigious organizations for our commitment to our communities, our environment, and our people.


We want to be a difference-maker in Milwaukee. We plan to join other local companies and community leaders as allies in addressing challenges that impact the people who live there.”

-CEO, Jack Salzwedel

In 2019, we secured the 110-year-old Mandel building on North Martin Luther King Jr. Drive. Our renovation to the former printing and manufacturing building will preserve its historic character while incorporating sustainable practices. The site will include our second DreamBank location, along with a variety of community and office spaces to create meaningful impact for our organization, our customers and our community.


American Family Insurance makes deep investments in our communities and in our sustainability efforts, but we’re also committed to the future in the way we invest in employees and recruit talent. To us, the path forward is through diverse, innovative and dedicated employees. We believe that by providing the tools for success through training, mentorships and professional challenges, we put our company on a pathway for growth, better aligning our goals with our values.

American Family develops innovative products that protect our customers and their dreams. We’re attracting highly skilled specialists in data science, software engineering and data analytics to create a stronger foundation for our expanding business. The result is momentum from a place of strength, allowing us to meet the needs of our customers, within our company and within our communities.


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The American Family Insurance Dreams Foundation, the Steve Stricker American Family Insurance Foundation, the American Family Insurance Institute for Corporate and Social Impact, our employee and agency owner volunteer initiatives, and many other strategic partnerships are all grounded in our commitment to help communities thrive. We believe in community investing, which aligns our giving and volunteer programs with our corporate goals and the strategic alliances we continue to form with nonprofit organizations throughout the country.

Explore All Of Our Community Initiatives >


In 2019, we eliminated plastic straws from our Madison, Wis.-area cafeterias. Our sustainability staff completed a waste audit of our National Headquarters operations, and we organized a Zero Waste Champions group with employees who advocate for sustainable practices. We also expanded waste collection metrics by location and waste stream and completed an employee e-waste collection drive which prevented more than 13 tons of hazardous waste from entering the landfill.

Explore All Of Our Environmental Sustainability Initiatives >


American Family believes an individual’s well-being goes beyond physical health. It extends to emotional and mental health, financial well-being, community engagement, meaningful relationships, stress management and heightened mindfulness. And when our employees experience a higher level of well-being, they’re better able to inspire, protect and restore our customers’ dreams. That’s why we offer a well-being program that motivates employees to embrace healthy behaviors and maintain these habits over time.

Explore All The Ways We Empower Our Employees >


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