Corporate Responsibility

Protecting What Matters Most

At American Family Insurance, we recognize that social and environmental challenges are complex and require transformation at all levels of business and government. Through our Corporate Responsibility, American Family Insurance serves as a catalyst for conversation and innovation in these areas, transcending traditional norms and sparking ideas with the mission of protecting dreams.

We firmly believe in the dreams of our customers, our employees and the communities we serve. We are proud to protect those dreams today and work to ensure all are empowered to dream tomorrow.

Learn more about this work at American Family Insurance — and the stories behind it — in our second annual Corporate Responsibility Report.

Jack Salzwedel and Justin Cruz

Messages From Our Leadership

Read special messages from our CEO, Jack Salzwedel and Justin Cruz, Vice President of Inclusive Excellence, as they share American Family’s vision and future serving our communities, environment and employees.

View Jack Salzwedel’s message >

View Justin Cruz’s message >

Recent Initiative Highlights

several people surrounding large heart painted on ground


Since 2017, One Saturday to #DREAMFEARLESSLY events have showcased American Family’s commitment to inspiring, protecting and restoring dreams through visible, lasting and community-changing ways. In 2018, events were held in Des Moines, IA, Columbus, OH, Twin Cities, MN and St. Louis, MO.

Explore Our Community Initiatives >

Ribbon Cutting at Spark


In 2018, American Family opened our newest facility: Spark in Madison, Wisconsin. Spark was designed with a sustainable framework, including a green roof, 500-foot geothermal wells to reduce heating/cooling costs, and a rainwater-capture system to enhance our cooling system and reduce run-off.

Explore Our Environmental Sustainability Initiatives >

Passport to diversity


At American Family Insurance, we recognize the importance of continuous learning and skill development, and we support our employees in their educational efforts with tuition and loan assistance, and an employee scholarship program.

Explore How We Empower Our Employees >

Awards & Recognition

  • Named among Best Places to Work for LGBTQ equality by the Human Rights Campaign Foundation, earning a perfect score of 100% on the Corporate Equality Index
  • Ranked No. 311 on the Fortune 500 list
  • “W” recognition from 2020 Women on Boards for having at least 20% percent of all company board of director seats held by women. Four of the 13 American Family board members (31%) are women
  • Green Masters Certificate honoree from the Wisconsin Sustainability Business Council