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Give a Child Lifelong Financial Protection

Why should you take out life insurance on a young child?

When you purchase a 10-Year Pay Whole Life insurance policy from American Family Life Insurance Company, you could gain these key benefits:

Guaranteed insurance for a lifetime

By purchasing our 10-Year Pay Whole Life policy for a newborn, you can help ensure that he or she will always be insured. This could be hugely beneficial if the child ever faces a serious illness — one that might disqualify him or her for future coverage.

Lower cost of insurance

Because the cost of life insurance is based, in part, on age, the coverage on your child or grandchild may never be less expensive than now.

Short premium payment period

As its name suggests, the 10-Year Pay Whole Life policy is paid up in just 10 years if you make all required payments, but the policy remains in force for the life of the child or until you decide to cancel.

Ability to increase coverage

For a minimal additional premium, a Guaranteed Purchase Option rider can be added, allowing extra coverage to be purchased at various times in the future, regardless of the insured's health and without any medical examination or evidence of insurability.

Potential access to cash value

Like all permanent insurance, 10-Year Pay Whole Life offers the chance to build cash value on a tax-deferred basis1, which you can access through a policy loan. You can use the money for whatever you choose, such as an unexpected expense or emergency. (Any policy loans outstanding at death, plus any unpaid loan interest, will be deducted from the death benefit.)

Now is the time to protect your child's insurability. To learn more about the 10-Year Pay Whole Life policy, contact your American Family agent today.

Don’t have an agent? Find one now.

1American Family Life Insurance Company does not provide tax advice.

Policy Form L-24 (10), Rider Form L-9G (TRAD)

Additional steps to ensure their safety

Here are some tips for protecting your newborn, courtesy of the American Family Children's Hospital.

  • Place emergency numbers by the telephone (doctor, poison control center and ambulance).
  • If not present, install smoke alarms and carbon monoxide detectors in your home.
  • Equip your home with fire extinguishers and, if needed, a safety ladder.
  • Turn down the thermostat on your hot water heater to 120 degrees F.
  • Never leave babies unattended on a seat, table or counter, even if you are close by.
  • Once your infant is crawling, be sure doors and stairs are secured.
  • Never leave your child unattended in the bathtub.

Online resources for new parents

Being a new parent is an exciting experience. It can also seem overwhelming at times – so many questions, so much to learn. Here are some general educational resources to help you succeed in your new role and stay connected to other new parents.

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