University of Wisconsin - Madison Crest

Badgers, save up to 40%

Because you’re a Badger, you’ve earned it. We teamed up with UW-Madison to offer alumni exclusive savings and protection on home and auto insurance through American Family Insurance | connect. Get started today and protect what matters most.


GET A QUOTE TODAY

University of Wisconsin - Madison Crest

Badgers, save up to 40%

Because you’re a Badger, you’ve earned it. We teamed up with UW-Madison to offer alumni exclusive savings and protection on home and auto insurance through American Family Insurance | connect. Get started today and protect what matters most.


GET A QUOTE TODAY

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Auto Insurance

It’s quick, easy and convenient to get a customized auto policy. We protect your well-being, your wheels and your wallet with injury and property-related coverage. Get peace of mind with coverage you can rely on to protect what matters most.


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Homeowners Insurance

Our insurance works hard to protect your home, its contents and other valuable possessions. If your home needs to be repaired or rebuilt, we can help cover the costs of temporary housing. And, we’ll cover liability costs in case someone gets hurt on your property.


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UW Madison Life Insurance

Life Insurance

Your loved ones are the most important people in your life, and you do everything you can to protect their future. Life insurance is a smart, proactive way to financially protect the dreams of those you care about if you were to pass away. 


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Business Insurance

We'll make it easy to get insurance coverage that's tailored to your needs, without a lot of hassle. Our business policies cover property, general liability, loss of income and more in a customizable package that'll give you peace of mind, so you can stay on track for future success.


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UW Madison Commencement

From Bascom Hall to What Comes Next

American Family Insurance is headquartered in Madison, so we’re proud to be the Official Insurance Partner of the University of Wisconsin. We support Badgers like you as you pursue your next big thing.

From Bascom Hall to What Comes Next

American Family Insurance is headquartered in Madison, so we’re proud to be the Official Insurance Partner of the University of Wisconsin. We support Badgers like you as you pursue your next big thing.

Got Questions? We Have Answers.

  1. Our partnership with the Wisconsin Alumni Association is an important extension of our long-term expanded partnership with the University of Wisconsin-Madison, in which we’ve pledged $40 million over 10 years to support academics, research, athletics and charitable activities. Our goal is to inspire and support Badger alumni in their pursuit of the next big thing, and help them protect what they’ve worked tirelessly to achieve.
  2. You can, but it may require some policy changes. Your American Family Insurance agent is the best qualified to help you benefit from the affinity discount and all other discounts for which you may be eligible. We invite you to call your agent for details.

  3. Absolutely! Because of your affiliation with UW-Madison, you can get a 5% discount on both auto and home insurance, and you can qualify for up to 40% in savings through other discount options, including bundling your auto and home policies. Get started with a quote from American Family Insurance | connect today.
  4. American Family has developed American Family Insurance | connect, offered only to select customers. Products can be purchased online or by phone from wherever and whenever it’s most convenient for you. And because you are affiliated with UW-Madison, you can get extra savings, along with outstanding service and support to protect you as you fearlessly pursue the next big thing.
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