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American Family Insurance announces Dream Room Makeover sweepstakes

Insurer teams with Better Homes and Gardens magazine to sponsor Pinterest-driven event

Madison, Wis. (April 10, 2013) – American Family Insurance has partnered with Better Homes and Gardens magazine to bring consumers a chance at a $5,000 Dream Room Makeover, by simply pinning a favorite picture from American Family's Pinterest page to their Pinterest page.

"Teaming up with BHG, one of the foremost brands on Pinterest is a great way to promote the dreams of consumers to makeover a room in their home," says Michele Wingate, social media manager at American Family Insurance. "Whether you're just window shopping or planning for a room makeover, BHG and Pinterest can help generate ideas and share those dream room thought compelling images."

American Family & Pinterest

American Family made its first pin about a year ago.

"We saw large retailers using Pinterest to connect with people," says Michele. "Insurance and financial service organizations did not have a big presence. We wanted to get in this emerging social space quickly, to continue leading the industry in social media."

Each of American Family's pinboards focuses on a specific topic. For example, the Keep Your Family Safe board has pins on safety tips for kids in cars, protecting your nest egg and pool safety. Pins link back to or our You Tube channel.

How do I enter?

Consumers can enter the sweepstakes by clicking on a banner ad that can be found on the Better Homes and Gardens website ( that takes them to the Dream Room sweepstakes entry page. Entrants will then need to 'pin' their registration activity to their Pinterest page to be officially entered. Entrants can also receive a bonus entry for following American Family's Pinterest Page and pinning an image from the Dream Room board.

The sweepstakes runs now through May 8th. One winner will be randomly selected and announced in mid May.

For complete rules and sweepstakes information, click here.

Pinterest Facts

Pinterest is a photo-sharing website allowing user to 'pin' images to online bulletin boards based on their interests and to follow others with similar interests. The site currently has 25 million users with 10 million unique visitors a day.

Pinterest is the fastest-growing social media channel and its users are highly engaged. In fact, according to, Pinterest users currently spend on average, more than an hour a day on the site, compared with Twitter's 36 minutes and Facebook's 12 minutes.

Please visit the Dream Room sweepstakes entry page to register for a chance to win your Dream Room makeover. Follow us and join the official Dream Room sweepstakes conversation on Google+, Twitter #MyDreamRoom, Pinterest and Facebook

Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation's third-largest mutual property/casualty insurance company. Web:; Facebook:; Twitter: