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Entrepreneurs tools for accelerated success

Madison, Wis. (July 24, 2013) – This week nearly 10,000 new businesses will be started across the country, according to the Small Business Administration. Over the course of five years, less than 50 percent will remain in business. A staggering statistic considering small businesses are a critical element to our nation's economic recovery.

Whether a business is a start-up, looking for new growth opportunities or looking for a buyer, it will encounter many challenges along the way. Many succeed by investing in their education through business coaching. Now, entrepreneurs in all stages of their business lifecycle can take advantage of free business coaching, at their own time and pace, with Business Accelerator (BA) from American Family Insurance.

BA is a virtual toolbox of resources from successful business visionaries, designed to help business owners and entrepreneurs build their businesses. This unique online experience features: Articles, interviews, webcasts and podcasts, monthly trend watch and industry reviews and contests.

Beginning monthly in July the Business Accelerator Publication features a different theme including building a brand, lessons in leadership and business costs.

"BA is an award-winning online resource providing around-the-clock entrepreneurial instruction," said Francisca Brown, multicultural marketing manager with American Family Insurance. "During the past four years, BA has helped thousands of entrepreneurs pursue their dream of successful business ownership, growth and even succession planning. It's an invaluable resource for business owners who need assistance taking their dream to the next level."

Featured content in the launch issue includes insight from successful entrepreneurs, including: Tony Shure and Colin McCabe, co-founders of Chop't Creative Salad Company; Dean DeLisle, CEO of Forward Progress, Inc.; and Lisa Price, founder of Carol's Daughter.

Topics include:

  • July/Premier issue Your small business accelerator toolkit
  • August/The money issue
  • September/A guide to buying a franchise
  • October/Best of the Best: Advice from America's best small businesses
  • November & December/Your year-end planning guide
  • January/Preparing your business for succession

"Being an entrepreneur is one of the best journeys one can take. It requires passion, belief, faith and sprit. I have become a much stronger person through building my business than I would have building someone else's," said Lisa Price, founder of Carol's Daughter and featured BA entrepreneur. "I'm thrilled to be part of Business Accelerator and I'm looking forward to sharing my experiences and helping other entrepreneurs realize their dreams."

As a provider of commercial insurance products, American Family developed this resource to help all business owners not only survive, but thrive. The new online format of BA allows entrepreneurs across the country to take advantage of this free resource.

"I can trace my company's success to a number of lessons in Business Accelerator," said Lynne Franklin, owner of Wordsmith and current BA subscriber. "My new business efforts are more fruitful because I 'do the dials,' my client relationships have improved because I'm more aware of ways to build rapport and I now set and am accountable for achieving financial goals.

"BA shows American Family's generosity of spirit by offering access to these resources without cost to the benefit of thousands of small businesses," said Lynne. "I'm grateful to be one of them."

With BA's Virtual Toolbox for the avid entrepreneur, the cost of running a business just became more affordable.

For more information or to register, visit

Interested in learning more about protecting your business? The My Business Learning Center offers online resources for preventing loss and employee safety tips.

Based in Madison, Wis., American Family Insurance offers business insurance in 19 states. American Family insurance is the nation's third-largest mutual property/casualty insurance company and ranks 393rd on the Fortune 500 list. Web:; Facebook:; Twitter:; YouTube: Linkedin: Google+:

Sandra Spann, American Family Insurance
Office: (608) 249–4100, ext. 32881 Cell: (920) 342–4405 E-mail:

Lisa Sorensen, LSPR
Office: (646) 330–5458 E-mail: