Insurance Products

Life Insurance Policies

Multiple life insurance options to fit your needs.

Why should you get life insurance? It’s all about taking care of those you love, so they’re financially protected if the unexpected happens and you’re no longer around.

American Family Life Insurance Company offers various life insurance options to help your loved ones realize their dreams, from childhood to retirement:  Term Life Insurance (including our SimplyProtected® Term Life Insurance policy), Whole Life Insurance and MyLife Flexible Insurance (flexible premium adjustable life insurance).

What kind of life insurance policy is most appropriate and affordable for you? Find out by contacting an American Family agent today. Ask about possible ways to save on your insurance premiums, including our Auto and Life Discount, available to qualified customers*.

*Vehicle Insurance underwritten by American Family Mutual Insurance Company, American Standard Insurance Company of Wisconsin and American Standard Insurance Company of Ohio.

Why buy life insurance now?

  • Savings: Premiums are based in part on your age. The sooner you act, the sooner you may be able to take advantage of a lower rate.
  • Opportunity: At some point, a change in your health could prevent you from qualifying for life insurance. The time to buy life insurance is while you are in good health.
  • Peace of Mind: You can’t predict the future. But you can rest easy knowing those you love will be financially protected if the unexpected happens.

There are a lot of other reasons why you may need life insurance. Watch this video to learn more.



Different Life Insurance for Different Life Stages

Simply Protected Term* Life Insurance Policy

  • Popular among younger age groups and those looking for a quick, easy starter life insurance policy
  • Affordable protection
  • No medical tests, just a few medical questions
  • 10-, 20- and 30-year terms, coverage from $50,000 to $150,000
  • Available to qualified American Family Auto or Home customers

Policy Form L-36 10, Policy Form L-36 20, Policy Form L-36 30

Term Life Insurance Policy

  • Popular among most age groups, favored by families with tight budgets and large coverage needs
  • 10-, 20- or 30-year level-premium coverage periods
  • Does not accumulate a cash value

Policy Form L-33, Policy Form L-34, Policy Form L-35

Whole Life Insurance Policy

  • A good option for all ages, especially those in mid- to later life stages
  • Permanent policy
  • Premiums don’t increase
  • Builds tax-deferred cash value

Policy Form L-24 (10), Policy Form L-24 (20), Policy Form L-24 (30), Policy Form L-60

MyLife Flexible Insurance

(flexible premium adjustable life insurance)
  • Affordable coverage
  • Builds tax-deferred cash value
  • Availability of paid-up insurance
  • Flexibility with a choice of premium levels

Policy Form ICC13-97 UL, L-97 UL (AZ, ND, SD only)

Compare Life Insurance Options at a glance with this chart.

Ready to begin?

Start with our Life Insurance Needs Calculator. Contact an American Family agent today for a free, no-obligation life insurance consultation and quote, subject to underwriting.

Life Insurance Resources

Life Insurance Brochures

Life Insurance Video Series – Short, easy-to-understand videos explaining the value of life insurance.

Life Insurance - Related Blog Posts

webLIFE-0001947 Rev. 02/14

Discuss Your Needs

Discuss Your needs with an American Family local agent.

With American Family Insurance, we make your insurance experience easy and convenient and ensure there are no unwelcome surprises -- especially in your time of need.

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