Insurance Products

Term Life Insurance Policies

Popular among families with tight budgets and large coverage needs.

Term Life Insurance from American Family Life Insurance Company is an affordable way to help make sure your loved ones would be financially protected if something were to happen to you.

While people of all ages may benefit from Term Life Insurance, it’s often popular with families that have tight budgets. Here are a few key features:

  • Temporary protection to help pay off mortgages, loans and other debts
  • A choice of 10-, 20- or 30-year level-premium coverage terms
  • The possibility of converting to a permanent policy in the future, regardless of health

Watch this video or read this brochure to discover more reasons why Term Life Insurance could be the right kind of insurance for you and your family.


Don’t wait another day. There are benefits to getting Term Life Insurance now, and your American Family Insurance agent is ready to help you get started. How much is enough life insurance? Use our Life Insurance Needs Calculator to find out.

Remember to ask about possible ways to save on your insurance premiums, including our Auto and Life Discount, available to qualified customers.*

* Vehicle Insurance underwritten by American Family Mutual Insurance Company, American Standard Insurance Company of Wisconsin and American Standard Insurance Company of Ohio.

Policy Form L-33, Policy Form L-34, Policy Form L-35

Compare Life Insurance Options at a glance with this chart.

What is a Term Life Insurance policy?

Term Life Insurance is designed to provide financial protection to cover temporary needs in the event of your death.

Temporary needs may include funds necessary to pay for: business debts, education expenses, mortgage obligations or income replacement. It can also offer temporary protection for long-term needs when you cannot afford a permanent life insurance policy at the present time. Once the policy term ends, it will continue to age 95 at new premium rates, unless cancelled. Conversion to a permanent policy, at a later date, may be allowed.

Life Insurance Resources

Life Insurance Brochures

Life Insurance Needs Calculator – Estimate your coverage needs. Then discuss them with an American Family Insurance agent.

Life Insurance Video Series – Short, easy-to-understand videos explaining the value of life insurance.

Life Insurance - Related Blog Posts

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Discuss Your Needs

Discuss Your needs with an American Family local agent.

With American Family Insurance, we make your insurance experience easy and convenient and ensure there are no unwelcome surprises -- especially in your time of need.

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