Insurance Products

Whole Life Insurance Policies

An option to consider for mid- to later-life stages.

Whole Life Insurance from American Family Life Insurance Company can be a dependable and effective way to establish long-range financial protection to help make sure your loved ones’ future remains stable and secure. Here are some key advantages:

  • Permanent protection
  • Accumulates tax-deferred cash value
  • Easy and dependable coverage with 10-, 20- and 30-year payment options, as well as Whole Life 100 that has guaranteed premiums until age 100
  • No surprises — premiums don’t increase regardless of changes in age or health

Is Whole Life Insurance a good fit for you? Check out this video or read the Whole Life brochure.


Do you want peace of mind? Contact an American Family Insurance agent to get a Whole Life Insurance quote. Ask about money-saving options, including our Auto and Life Discount, available to qualified customers.*

Our Life Insurance Needs Calculator can help you understand how much is enough life insurance, too.

*Vehicle Insurance underwritten by American Family Mutual Insurance Company, American Standard Insurance Company of Wisconsin and American Standard Insurance Company of Ohio.

Compare Life Insurance Options at a glance with this chart.

What is a Whole Life Insurance policy?

Whole Life Insurance remains in effect for your whole life. It’s a good option to consider for all ages, especially those in their mid- to later life stages. Why? A big advantage is that premiums never increase regardless of changes in health or age. So, there’s no increased financial burden when life changes. It also offers a strong foundation for building a long-term financial strategy to supplement retirement or a sudden loss of income.

Whole Life Insurance policies build tax-deferred cash value, and you can borrow against them in case of an emergency. Not only that, but they can pay dividends, too.**

And, you can customize American Family Whole Life Insurance with supplemental coverages that are just right for you.

You might say Whole Life Insurance from American Family comes close to covering the whole nine yards. And that’s the kind of peace of mind you need.

Take a step closer to getting a Whole Life Insurance quote — talk to one of our agents.

** Access to cash values through loans can reduce the policy’s cash value and death benefit, increase the chance the policy will lapse, and may result in a tax liability if the policy terminates before the death of the insured. Loans are typically subject to interest charges and have the same potential consequences as noted above. Although they’re not guaranteed, dividends may increase the policy’s cash surrender value and death benefit, depending on the dividend option selected at the time of purchase.

Policy Form L-24 (10), Policy Form L-24 (20), Policy Form L-24 (30), Policy Form L-60

Life Insurance Resources

Life Insurance Brochures

Life Insurance Needs Calculator – Estimate your coverage needs. Then discuss them with an American Family Insurance agent.

Life Insurance Video Series – Short, easy-to-understand videos explaining the value of life insurance.

Life Insurance - Related Blog Posts

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With American Family Insurance, we make your insurance experience easy and convenient and ensure there are no unwelcome surprises -- especially in your time of need.

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