On screen: JASON KOTECKI
JASON KOTECKI: I'm Jason Kotecki, and we're going to be talking about why you need more cowbell. In the year 2000, there was a comedy skit that turned the phrase "more cowbell" into a pop culture phenomenon. It was inspired by the use of a barely-noticed cowbell in a popular song.
Basically, the two writers noticed something that most people missed and turned it into comedy gold. Likewise, if you see with new eyes, you can find opportunities right under your nose that other people are missing. Here are three things to try.
On screen: #1 TURN TRASH INTO TREASURE
JASON KOTECKI: Step one, turn trash into treasure.
On a recent vacation to Mexico, my family and I were excited to try a coconut from one of those roadside stands, where they stick the straw in it and you drink it all up. When we finished it, we didn't really know what to do with it other than just throw it away. But later when we were dining out, I noticed people were ordering margaritas that were in those very same coconuts. So someone had literally turned trash into treasure.
On screen: #2 MAKE SOMETHING OLD NEW AGAIN
JASON KOTECKI: Number two, make something old new again.
We see this all the time with people who buy dilapidated houses and flip them into something beautiful.
On screen: SEE WITH NEW EYES
JASON KOTECKI: or when people find a discarded item at a garage sale and are able to sell it on eBay for a tidy profit. Is there anything in your life that you can find that's old or discarded that you can bring and breathe new life into?
On screen: #3 SOLVE A PROBELM
JASON KOTECKI: Number three, solve a problem for someone.
I remember talking to a real estate developer in the middle of the 2008 recession, and while everyone was focused on the doom and gloom of how bad the economy is, he could only lament the fact…
On screen: IDENTIFY YOUR UNIQUE OPPORTUNITY
JASON KOTECKI: …that he didn't have enough time and energy to take advantage of all of the opportunities he saw around him.
You see, when times are tough, there's a lot of problems, but that's a good thing because the best time to start a business or to look for an opportunity…
On screen: YOU NEED MORE COWBELL. TURN TRASH INTO TREASURE, MAKE SOMETHING OLD NEW AGAIN, SOLVE A PROBELM
JASON KOTECKI: …is when people have problems. When you can solve problems, you are the solution, and good things happen.
We need you to look at life with new eyes. We need you to look at life with the curiosity and wonder of a child. We need you to have more cowbell.
On screen: American Family Insurance, Insure carefully, dream fearlessly.