American Family Insurance Championship

Superstar singer, musician and songwriter Toby Keith will bring his entertaining, energetic style of country music to Madison’s Breese Stevens Field on Friday, June 21. Keith will be joined by daughter and country music singer Krystal Keith along with American rock band 38 Special. All proceeds from the concert are donated to the Steve Stricker American Family Insurance Foundation and other local charities.

REO Speedwagon, rocking and touring nonstop since the early 1970s, brought its string of gold and platinum hits to Madison’s Breese Stevens Field in 2018. Opening acts included Sara Evans, A Thousand Horses and a special performance from The General brand ambassador DJ Shaq.

American Family Insurance Championship added a new community event in its second year to help raise additional funds for charity. Multi-platinum and Grammy-Award winning country artist Darius Rucker was joined by opening acts Corey Smith and The Ryan McGrath Band at Breese Stevens Field. Rucker also took part in the celebrity foursome with Andy North, Derek Jeter and Brett Favre to raise funds benefiting charitable organizations in the local community.

Grammy Award-winning, multi platinum-selling singer-songwriter Colbie Caillat joined singer-songwriter Gavin DeGraw at University Ridge Golf Course in 2016. The duo performed a private concert for players and select sponsors, setting the stage for larger public performances in 2017 and beyond.