Norton Seal
Couple sitting in the back of an SUV with the lift gate open


  • Quick response and payments whenever you need to file a claim
  • A local insurance agent who knows you and how to best support you
  • 24/7 support to keep your claim moving

CEI 2021 Best Place to Work for LGBTQ badge     CEI 2021 Best Place to Work for LGBTQ badge
American Family Insurance Named #1 in Customer Satisfaction

with the Auto Insurance Shopping Experience Among Midsize Insurers

How to Save on Auto Insurance

Earning a discount is easy with American Family Insurance.

From rewarding smart behavior with auto insurance discounts to helping you steer into savings when you switch to American Family, we’ve got what it takes to help you save. Take a look at our popular auto insurance discounts and start saving money on your auto coverage today!

Here’s How To Get Auto Insurance Discounts

Early Bird Discount

Simply request your quote from us at least one week — and up to 60 days — before your new American Family auto policy goes into effect, and you’ll earn a special Early bird discount!

Steer into Savings Discount

If you’re with another carrier and have at least $250,000 in bodily injury coverage on your auto policy, all you’ll need to do is maintain that same level of coverage when you switch to American Family. When you do, you’ll earn our Steer into Savings discount! Coverage and discounts vary by state, so be sure to check in with your American Family Insurance agent for discount details.

Going Paperless

You can save on fees by taking advantage of the Paperless Billing Discount when you sign up to receive all of your billing statements electronically. Enrolling is easy, after you’re a proud American Family Insurance customer, simply log in to My Account and opt in for Go Paperless in the Payments & Billing section.

Automatic Payments

Save time, stamps, checks and money! When you enroll in Automatic Funds Transfer (AFT) or AutoPay, you may qualify for a discount.

#1 In Customer Satisfaction

American Family Insurance is proud to announce we’ve been named #1 in Customer Satisfaction with the Auto Insurance Shopping Experience Among Midsize Insurers in the J.D. Power 2021 Insurance Shopping Satisfaction Study. You asked us for a better way to shop for affordable auto insurance — and we delivered.

JD Power award image

Take Control of What You Pay

Cars parked in front of a single home

Simplify & Save by Bundling

Combine multiple policies and save on your premium.

Bundling insurance is one of the easiest ways for you to save on your insurance! In fact, when you bundle your home and auto policies you can save up to 29% on your auto coverage and 20% on your homeowners coverage.*

Learn More >

Smiling mother, father and son driving in car


Jump in the driver's seat and save.

Save money for being a safe driver? Sounds like a win-win. Learn how safe driving habits can get you up to 20% in savings.**


Learn More >

Son high-fiving father next to white truck

Car Insurance Discounts

You might be eligible for more than you think!

From good grades to safe habits, discover all the ways you can save with our car insurance discounts. Explore all of our auto insurance discounts to see which ones you might be eligible for.

Learn More >

Ready for a Car Insurance Quote?

We’ll build you a policy designed to keep you fearless. 

For J.D. Power 2021 award information, visit

*Discount and savings amounts and eligibility will vary. Some restrictions apply. Discounts may vary by state, property policy form and company underwriting the homeowners policy. Discounts may not apply to all coverage on a property policy. Additionally, the discount does not apply to fixed fees that are part of your policy.

**Program discounts will vary based on driving behavior. The KnowYourDrive discount applies only to the following variable coverages, which are typical for most auto policies: bodily injury liability, property damage liability, collision and comprehensive, medical expense, and personal injury protection. To refresh your understanding of these coverages, visit Additionally, the discount does not apply to fixed fees that are part of your policy.

Some coverages may not be available in your state. Available at renewal for existing policyholders. Please speak with your agent to learn more about your coverage options.