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Insurance designed with you in mind

American Family Insurance is here to help you protect your dreams with award-winning insurance and best-in-class customer service.
What do you want to protect?


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America’s best insurance company
Named one of America’s Best Insurance Companies by Forbes.
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Facebook reviews
Best insurance company of all time. – Al P., Facebook
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Customer testimonials
 I have American Family and they are the best I have ever had. – Ken T.
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4.8 App store
4.8/5 star rating out of 63.8k reviews. Get the app and protect your dreams on-the-go.
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Expert homeowners advice
Learn how to turn a house into a home with the Scott Brothers.
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Make insurance easier
Pay your bills, get your ID cards, file a claim and more, wherever and whenever you want.
Download the App
Customize your experience with our self-service features or by connecting with an expert.
Do it yourself
Go your own way — get quick pricing and coverage options online.
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Work with an expert
Choose the perfect agent for you and get free, no-pressure advice and pricing.
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