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Get a Customized Auto Insurance Quote


American Family Insurance Named #1 in Customer Satisfaction

with the Auto Insurance Shopping Experience Among Midsize Insurers

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Insurance Designed With You in Mind

Looking for a specific type of coverage? Explore our products to learn more about your insurance options.


How to Save Time and Money With American Family

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Customize Your Renters Insurance

Use our online renters tool to design your own renters policy that matches your exact needs. Get a renters policy that fits your lifestyle and protects what matters most to you.

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KnowYourDrive app on a smartphone showing a 10% discount on policy

KnowYourDrive®

Save money for being a safe driver? Sounds like a win-win. Learn how safe driving habits can get you up to 20% in savings.*

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Save More When You Bundle

You can save an average of 28% on your auto and home insurance when you bundle both policies together.**

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Insurance Made Easy

Want confidence in your coverage? It starts by understanding it. Our resources are packed with articles, guides, calculators and more to help cut back on the complicated and simplify insurance.

We’re More Than Just Insurance

At American Family Insurance, we believe there’s more to insurance than just a policy.

We're Here to Support Your Dream

Keep your dreams moving forward with these inspiring stories, tactful tips and motivational content that’ll guide you along the way.

We're About Proactive Protection

We’re always on the lookout for ways to help your family be safer. Discover resources that’ll help you protect what matters most.

We're Ready to Help You Recover

When the unexpected happens, you can count on our claims service — 24/7. We’re always ready to help you get your life back on track.

New to Insurance? No Problem.

Whether you’re new to insurance or need to brush up on your coverage options, we’re here to help get you in the know. It’s our mission to make insurance simple and straightforward — so you’re confident in all your insurance decisions. Don’t know where to start? We’ve got you covered. Check out our resources below.

Insurance 101 >

Understanding Homeowners Insurance >

Understanding Car Insurance >

Resources Overview >

Get the MyAmFam App

From accessing your account and managing your payments to filing a claim and tracking your status, the MyAmFam app is packed with features to make managing your insurance easier. Download it today!

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We'll help you find the right policy and coverages.

*The Auto Premium Relief Credit is based on personal auto policies in force from July 1, 2020 through December 31, 2020 and is subject to regulatory approval in each state. Some exclusions apply.

**The average customer who bundles can save these percentages on each policy. Discounts may vary by state, property, policy form and company underwriting the auto policy. Discounts may not apply to all coverages on an auto or personal property policy. Discounts do not apply to a life policy.

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