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American Family Insurance Named #1 in Customer Satisfaction

with the Auto Insurance Shopping Experience Among Midsize Insurers

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Insurance Designed With You in Mind

Looking for a specific type of coverage? Explore our products to learn more about your insurance options.


How to Save Time and Money With American Family

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Customize Your Renters Insurance

Use our online renters tool to design your own renters policy that matches your exact needs. Get a renters policy that fits your lifestyle and protects what matters most to you.

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KnowYourDrive®

Save money for being a safe driver? Sounds like a win-win. Learn how safe driving habits can get you up to 20% in savings.*

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Save More When You Bundle

You can save an average of 28% on your auto and home insurance when you bundle both policies together.**

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Insurance Made Easy

Want confidence in your coverage? It starts by understanding it. Our resources are packed with articles, guides, calculators and more to help cut back on the complicated and simplify insurance.

We’re More Than Just Insurance

At American Family Insurance, we believe there’s more to insurance than just a policy.

We're Here to Support Your Dream

Keep your dreams moving forward with these inspiring stories, tactful tips and motivational content that’ll guide you along the way.

We're About Proactive Protection

We’re always on the lookout for ways to help your family be safer. Discover resources that’ll help you protect what matters most.

We're Ready to Help You Recover

When the unexpected happens, you can count on our claims service — 24/7. We’re always ready to help you get your life back on track.

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New to Insurance? No Problem.

Whether you’re new to insurance or need to brush up on your coverage options, we’re here to help get you in the know. It’s our mission to make insurance simple and straightforward — so you’re confident in all your insurance decisions. Don’t know where to start? We’ve got you covered. Check out our resources below.

Insurance 101 >

Understanding Homeowners Insurance >

Understanding Car Insurance >

Resources Overview >

Get the MyAmFam App

From accessing your account and managing your payments to filing a claim and tracking your status, the MyAmFam app is packed with features to make managing your insurance easier. Download it today!

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We'll help you find the right policy and coverages.

For J.D. Power 2021 award information, visit jdpower.com/awards

* The average customer who bundles can save these discounts on each policy. Discounts may vary by state, property, policy form and company underwriting the auto or property policy. Discounts may not apply to all coverages on an auto or property policy. Discounts do not apply to a life policy.

**Program discounts will vary based on driving behavior. The KnowYourDrive discount applies only to the following variable coverages, which are typical for most auto policies: bodily injury liability, property damage liability, collision and comprehensive, medical expense, underinsured and uninsured and personal injury protection. Additionally, the discount does not apply to fixed fees that are part of your policy.

***Discount and savings amounts and eligibility will vary. Some restrictions apply. Discounts may vary by state, property policy form and company underwriting the homeowners policy. Discounts may not apply to all coverage on a property policy. Discounts do not apply to a life policy.

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