Insurance designed with you in mind

American Family Insurance is here to help you protect your dreams with award-winning insurance and best-in-class customer service.
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What do you want to protect?



Trusted by over 12 million customers and counting

2022 Forbes Award American Family Insurance
America’s best insurance company
Named one of America’s Best Insurance Companies for 2022 by Forbes.
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Facebook reviews
Best insurance company of all time. – Al P., Facebook
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Customer testimonials
 I have American Family and they are the best I have ever had. – Ken T.
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4.8 App store
4.8/5 star rating out of 63.8k reviews. Get the app and protect your dreams on-the-go.
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Expert homeowners advice
Learn how to turn a house into a home with the Scott Brothers.

Get the MyAmFam app

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Make insurance easier
Pay your bills, get your ID cards, file a claim and more, wherever and whenever you want.
Download the App

Getting a quote is easy

Customize your experience with our self-service features or by connecting with an expert.
Do it yourself
Go your own way — get quick pricing and coverage options online.
Start a Quote
Work with an expert
Choose the perfect agent for you and get free, no-pressure advice and pricing.
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