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Whether you’re ready for a quote or looking for insurance guidance, we’ll help you get the right coverage for your unique needs.



INSURANCE BUILT AROUND YOU

Customized Protection

No two dreamers are alike — that's why we offer customized coverage options to build a policy specifically for you.


An Agent Committed to You

Your agent will walk you through your coverage options and provide the dedicated support you deserve.


Experience You Can Trust

With over 90 years experience, we've built our reputation on strong relationships with our customers and a strong financial foundation.


Insurance Made Easy

From helpful articles to interactive tools like our MyAmFam App, we've got the resources you need to stay motivated and inspired.

GET EXPERT HELP FROM AN AGENT

Our agents take the time to learn about you and your specific insurance needs.

Your agent is your advocate — from customizing your policy to helping you make smart decisions.

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Making a Difference


ONE SATURDAY TO DREAM FEARLESSLY

Every dream is worth one Saturday. We travel the country celebrating the amazing things that happen when we support, protect and inspire dreams in our communities.

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AMERICAN FAMILY DREAMS FOUNDATION

We believe that social impact doesn’t start or end with a check. So we focus on bringing our mission — to inspire, protect and restore dreams — to life in our communities. We do this by combining financial support with volunteerism, creativity and expertise.

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Give Them a Head Start

A DreamSecure Children’s Whole Life Insurance policy from American Family Life Insurance Company is a simple way to help your child, or grandchild, get a head start on building financial protection. Because someday, they’ll live for someone else, too.

*Discount and savings amounts and eligibility will vary. Some restrictions apply. Discounts vary by state, car and property policy form and underwriting company writing the car and/or property policy. Discounts may not apply to all coverages on a policy.

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