Keaton grew up in Kearney, MO as part of a family of seven. After graduating in 2009, he went on to UCM and earned a degree in business management. Keaton then went on to manage a restaurant near Parkville, MO until making a career change to insurance in 2018. Keaton married his wife Katey in 2021. In September 2022 Katey gave birth to their first child, Kemper Mulder.