Everything you need to know about insurance basics, like coverage types, limits, cost and more.
How Can We Help You?
Insurance Designed With You in Mind
Looking for a specific type of coverage? Explore our products to learn more about your insurance options.
How to Save Time and Money With American Family
Customize Your Renters Insurance
Use our online renters tool to design your own renters policy that matches your exact needs. Get a renters policy that fits your lifestyle and protects what matters most to you.
ADT Smart Home Security
Help Protect Your Home with our Exclusive ADT Smart Security System Offering. Enjoy additional savings on your homeowners insurance too when you select this offering!
Save More When You Bundle
You can save an average of 28% on your auto and home insurance when you bundle both policies together.*
Insurance Made Easy
Want confidence in your coverage? It starts by understanding it. Our resources are packed with articles, guides, calculators and more to help cut back on the complicated and simplify insurance.
Not sure where to start when buying a home? Our guide explains what you need to know about buying your first home.
Need help determining how much life insurance you should have? We’ll help estimate the coverage you need and provide a quote to give you a better idea of the cost you might pay to protect your loved ones’ future.
The cost of your stuff adds up quickly! We’ll help you estimate how much it’d cost to replace everything you own — then we’ll also show you just how affordable renters insurance really is.
We’re More Than Just Insurance
At American Family Insurance, we believe there’s more to insurance than just a policy.
We're Here to Support Your Dream
Keep your dreams moving forward with these inspiring stories, tactful tips and motivational content that’ll guide you along the way.
We're About Proactive Protection
We’re always on the lookout for ways to help your family be safer. Discover resources that’ll help you protect what matters most.
We're Ready to Help You Recover
When the unexpected happens, you can count on our claims service — 24/7. We’re always ready to help you get your life back on track.
New to Insurance? No Problem.
Whether you’re new to insurance or need to brush up on your coverage options, we’re here to help get you in the know. It’s our mission to make insurance simple and straightforward — so you’re confident in all your insurance decisions. Don’t know where to start? We’ve got you covered. Check out our resources below.
Get the MyAmFam App
From accessing your account and managing your payments to filing a claim and tracking your status, the MyAmFam app is packed with features to make managing your insurance easier. Download it today!
For J.D. Power 2021 award information, visit jdpower.com/awards
*Customers who bundle auto and home insurance policies with American Family Insurance may save up to 23% on both policies together (as of October 2021).
**Program discounts will vary based on driving behavior. The KnowYourDrive discount applies only to the following variable coverages, which are typical for most auto policies: bodily injury liability, property damage liability, collision and comprehensive, medical expense, underinsured and uninsured and personal injury protection. Additionally, the discount does not apply to fixed fees that are part of your policy.
Discount and savings amounts and eligibility will vary. Some restrictions apply. Discounts may vary by state, property policy form and company underwriting the homeowners policy. Discounts may not apply to all coverage on a property policy. Discounts do not apply to a life policy.
Get Your Insurance Quote
Start a New Quote