Protecting and caring for the people we serve

Corporate Responsibility

Protecting What Matters Most

We believe an insurance company can make a difference in peoples’ lives. That’s why, for more than 90 years, we’ve protected the dreams of our customers. As we grow as an organization, we will stand by this promise. We believe in protecting what matters most, and that means managing risk to ensure our customers realize their dreams, our company remains financially strong, and our communities thrive, while also taking a stance on today’s most pressing social issues.

Learn more about this work at American Family Insurance — and the stories behind it — in our first-ever Corporate Responsibility Report.

Image of Jack and Nyra from Amfam Leadership-Tall

Messages from Our Leadership

Read special messages from our CEO, Jack Salzwedel and Nyra Jordan, Director of Shared Services — Corporate Responsibility, as they share American Family’s vision and future serving our communities, environment and employees.

View Jack Salzwedel’s message >

View Nyra Jordan’s message >

Recent Initiative Highlights



In 2017, American Family Insurance and the Dreams Foundation made 5,704 gifts to organizations in 44 states, including community grants, matching gifts, hurricane relief efforts and United Way campaign donations. Also, More than 150 employees and volunteers rolled up their sleeves to frame two Habitat for Humanity homes.

Explore Our Community Initiatives >



In 2017, American Family completed the largest rooftop solar installation in the state of Wisconsin at the company’s Madison, Wisconsin headquarters. The array will produce about 1.26 million kilowatt hours annually.

Additionally, American Family achieved its first LEED silver certification for our Eden Prairie, Minnesota office remodel project. And The Spark building, opened in 2018, will pursue LEED 4.0 Certification.

Explore Our Environmental Sustainability Initiatives >



We believe a strong, conscious culture of inclusion helps us all do our best work. Our efforts are intentionally focused on growth and retention in diversity among our employees, agents and leaders. We also strive to make diversity and inclusion-focused business decisions, building on a culture aligned with our core values.

Explore Our Diversity & Inclusion Initiatives >

Awards & Recognition

  • Named among Best Places to Work for LGBTQ equality by the Human Rights Campaign Foundation, earning a perfect score of 100 percent on the Corporate Equality Index
  • “W” recognition from 2020 Women on Boards for having 20 percent of all company board of director seats held by women
  • Ranked second in the J.D. Power Auto Insurance Shopping Study
  • Ranked No. 315 on the Fortune 500 list
  • LEED certification for our Eden Prairie, Minnesota office
  • Canopus Award recipient from the Vega Digital Awards
  • Green Masters Certificate honoree from the Wisconsin Sustainability Business Council
  • A PR Daily Media Relations Award for Executive Visibility