$16.5 Million

In total philanthropic giving in 2020

$530+ Million

In auto premium returned to customers
company name

12,587 Hours

In employee community volunteer time

Stronger Together

At American Family Insurance, we believe the future is brighter and communities are stronger when we work together for the freedom to dream. This idea drives our corporate responsibility efforts – and our passion for coming together with our customers, employees and agency owners to drive positive economic, social and environmental change for our communities. And in 2020, it was a belief that fueled our record-setting COVID relief efforts.


2020 Corporate Responsibility Report


2019 Corporate Responsibility Report


2018 Corporate Responsibility Report

CEO & President Bill Westrate

“At American Family we believe in using our voice and resources to drive positive change. We must keep fighting for a world where everyone is free to pursue their dreams.”

Stronger Together in 2020 | American Family Insurance


BILL WESTRATE: Hi there. I'm Bill Westrate, President and CEO Elect of the American Family Insurance Enterprise. In 2020, our customers, colleagues, and communities navigated challenges we've never seen before. But it wasn't just the pandemic. Our people demonstrated resiliency and delivered in the midst of the health crisis and equally historic economic, racial, and leadership crises as well.

On this site, you'll see how we responded, living out our purpose to inspire, protect, and restore people's dreams. Like how we put more than half a billion dollars back in our customers' pockets through our premium relief efforts. Or how we donated millions more to help schools, small businesses, and community members navigate the pandemic. And how we invested more than $11 million into social impact startups, working to close equity gaps across America.

At American Family, we believe in using our voice and resources to drive positive change. We hope the stories on this site inspire you the way they've inspired us to keep fighting for progress in a world where everyone is empowered and free to pursue their dreams. 

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Our Inspiration Forward

The challenges of 2020 made it a defining year for many – including American Family. Through the uncertainty and hardships, we discovered it wasn’t our offices or daily routines that held us together – rather it was our care for each other, our customers and communities that united and bolstered us. From our record-setting COVID relief efforts and volunteer commitments to our continued fight for diversity, equity and inclusion, we seized on our collective mission to inspire, protect and restore people’s dreams with passion and intention.

Corporate Responsibility Highlights

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Investing in Our Communities

From American Family’s social and philanthropic organizations – to our passionate volunteers – we combine deep investments, authentic action and meaningful partnerships to empower our customers, employees and communities to dream fearlessly.
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Sustaining Our Environment

American Family recognizes the broad impacts of climate change. From our work towards a zero-waste future in 2025, to our land and resource stewardship, we are reducing our environmental footprint with sustainability practices throughout our company and communities.
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Empowering Our People

We believe in creating collaborative environments where uniqueness is valued and individuals are treated equitably. From our Business Resource Groups to our commitment to employees’ holistic wellbeing, American Family takes an innovative, inclusive approach to invest in our employees and their dreams.

Awards & Recognition

American Family is honored to be recognized for our commitment to our communities, environment and people.