Join Us at the American Family Insurance Championship
June 1-9, 2024 | Madison, Wisconsin | University Ridge Golf Course
Experience the three day PGA TOUR Champions golf tournament, 5k race, concert and much more.
Experience Every Moment
5k Cancer Research Run/Walk
Achieving Our Dream of Making an Impact
STEVE STRICKER: It's probably the most special week out of the year for us to be here to be able to be a part of this community event.
MICHAEL PHELPS: What you do for the community here is so special. And for me, to be a part of it was a treat.
ANDY NORTH: Raised a ton of money for the Children's Hospital. And that's what this is all about.
NIKKI STAFFORD: Simply put, we can't do what we do without each and every one of you.
STEVE STRICKER: We all know how important this is to the community. So it's pretty special.
700+ Charitable Grants Issued
Reduced 96.4+ Tons of Waste
$68 Million Economic Impact
American Family Insurance Championship History
The Start of Something Great
American Family Insurance's Commitment
Steve Stricker, Dream Champion and Brand Ambassador
BILL WESTRATE, CEO, American Family Insurance: The American Family Insurance Championship champion for 2023, Steve Stricker.
STEVE STRICKER: Today was a difficult day, fighting my nerves and the emotions of trying to win a golf tournament, especially here in Madison.
BILL WESTRATE, CEO, American Family Insurance: You'll notice our trophy says, right on it, Dream Achieved.
STEVE STRICKER: 15 years ago, we had this dream together, and look where we are today. You know, I think where it really hits home to me is just the impact that we're having here in the community and the monies that we're raising for the hospital and the charities. And, you know, Nicki, love you.
STEVE STRICKER: This one definitely means more than any tournament throughout my whole career, really.
JIM BUCHHEIM, Community & Social Impact Officer, American Family Insurance: How about one more round of applause for our champion, Steve Stricker.