American Family Insurance

This is what dreams are made of
Discover AmFamArrow

Our Purpose

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.

Our Vision

To be the most trusted and valued customer-driven insurance company.

Our Mission

To inspire, protect, and restore your dreams. Because we believe a dream is the most valuable thing you’ll ever own.

Our Values

Accountable, caring, courageous, inclusive, innovative, and trustworthy.

We're Here Everyday To Protect Your Dreams

This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting. Watch to see what we’re all about.

Corporate Responsibility Highlights

Our mission is to make a meaningful difference in our communities, our environment, and for our people as proactive protectors of what matters most.
a group of people holding hands

Investing in Our Communities

We lead collaboration in community involvement and empower our communities to be more socially impactful and resilient.
a road with flowers on the side

Sustaining Our Environment

We reduce our environmental footprint by integrating sustainability principles and practices throughout our company and our communities.
a group of people sitting around a table

Empowering Our People

We foster a culture of diverse and inclusive well-being for ourselves, our customers, and our communities.
a man and woman with a child

Daring to Dream Since 1927

Inspiring, protecting, and restoring dreams for 90 years – what a remarkable journey! And it wouldn’t be possible without the support of customers like you. Thank you!

The Agent Difference

Our agents are always ready to help protect what matters most to you. Because we believe there’s more to insurance than just a policy.
a person standing on a mountain


Working every day to earn your trust.
a group of kids sitting on the floor in front of a stove


Because your dreams are valuable.
a person and a boy looking at a paper


Providing guidance, empathy, and respect.