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This is What Dreams are Made of

About Us

We're Here Everyday To
PROTECT YOUR DREAMS

This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting. Watch to see what we’re all about.

our purpose

We’re not like just any insurance company. At American Family, we’re dedicated to inspiring, protecting and restoring your dreams — because we believe a dream is the most valuable thing you’ll ever own. That’s why we make it our mission to give you the support and inspiration you need to realize your dreams.
INSPIRE
What kind of dreamer are you? Find out, then get access to expert tips & tools that’ll empower you along the way.
Dream Movement
PROTECT
No matter how life changes and how your dreams grow, your American Family agent is always ready to provide customized coverage to help protect what matters most.
Connect With Our Agents
RESTORE
When the unexpected happens, we're by your side every step of the way to help get your dreams back on track.
See Our Claims Process
WE'RE HERE TO SUPPORT YOU

At American Family Insurance, we’re proud to support some of the most impactful dreamers there are. See how this American Family employee is making a big difference for our communities.

THE AGENT DIFFERENCE

Our agents are always ready to help protect what matters most to you. Because we believe there’s more to insurance than just a policy.

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Inspiring Dreams Near You

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Giving back is part of who we are at American Family. See how we’re making a difference in communities near you.

EVERY HOME DESERVES PROTECTION

From raising your family to hosting nightly talks around the dinner table, home is where dreams start. That's why we're so focused on helping you protect it.

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Get updates along with tips to help you take care of all your dreams with our monthly newsletter, Advisor.