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This is What Dreams are Made of

About Us

  1. [Music]

    On screen: Clips of American Family Insurance volunteers working at various events.

    Narrator: We celebrate all those whose fearless dreams have changed the world — and we're encouraging the next generation to bring their own dreams to life.

    On screen: segments of Am Fam staff interviews are clipped together to make a statement.

    Terra McKinney, Inclusive Excellence Manager: At American Family, we stand for diversity.

    Kurt Turri, IT Testing Engineering Specialist: — for inclusion.

    Celina Jolly, Inclusive Excellence Advisor: — for improving communities.

    Sherina Smith, Marketing Vice President: We believe every dream is worth protecting. And for more than 90 years, American Family has been working to protect what matters most to dreamers.

    Telisa Yancy, Chief Operating Officer: We are most successful as a company, as a community and as a country when we unleash the brilliance of every single person.

    Bill Westrate, American Family Insurance President: Inclusion is the key to unlocking the power and potential of our diversity.

    Justin Cruz, Diversity Recruitment Vice President: We're committed to creating positive changes in the places where we live and work, but we know we can't do it alone.

    Brian Jones, Inclusive Excellence Advisor: We're investing in programs focused on social impact and equity.

    Mridula Pai Baburaj, Talent Development Coordinator: Promoting diversity and inclusion in the workplace and beyond.

    Laruen Powell, Assistant Corporate Secretary / Associate General Counsel: In enacting sustainability initiatives to ensure a healthy environment for generations of dreamers to come.

    Aman Chadha, Talent Acquisition Vice President: Our dream is a world where everyone from every walk of life can fearlessly pursue their dreams.

    Candy Embray, Sales & Service Operations Vice President: We are convinced that the bringing together of diverse people — with unique ideas, backgrounds and experiences — will support us in our endeavors to improve and enrich the lives of those around us.

    On screen: Clips of Am Fam staff at various locations throughout the campus.

    Narrator: Because we know, with the right support, any dream is possible. Learn more about our commitment to inspiring, restoring and protecting dreams.

    [Whistling tune]

    On screen: American Family Insurance logo with the tag line, “Insure carefully, dream fearlessly.” Below that is a link —

We're Here Everyday To

This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting. Watch to see what we’re all about.

our purpose

We’re not like just any insurance company. At American Family, we’re dedicated to inspiring, protecting and restoring your dreams — because we believe a dream is the most valuable thing you’ll ever own. That’s why we make it our mission to give you the support and inspiration you need to realize your dreams.


At American Family Insurance, we’re proud to support some of the most impactful dreamers there are. See how this American Family employee is making a big difference for our communities.

  1. [Gentle music playing]

    On screen: Taneya Pearson crosses a bridge outside on a sunny day.

    Taneya Pearson, Claims Customer Care Center Auto Representative: My name is Taneya Pearson. I've been protecting dreams with American Family for about 16 years now.

    My role puts me in a unique position to protect customers dreams because I am the first contact when they have a crisis. I calm them down; I listen to them and I let them know that they are important. Not just to me, not just to the company, but they're an important being.

    My work with youth and young adults has helped me pursue my dreams because it's given me a platform to reach out to the kids who need help. And when I say need help, they need role models. It’s an organization called Big Brothers, Big Sisters. We go to the park, we go to ball games — it's about getting into these kids minds and helping them understand how important they are, and push them to do positive things in the world.

    I help our youth and young adults who suffer from temptation of suicide and lack of self-love. I just try to show as much love to that kid as I possibly can but, at the same time, I try to teach them that just because you're in this situation doesn't mean that you have to stay in this situation. You don't have to.

    I wrote ‘Don't Count Me Out’ to inspire kids that have been picked on to speak up.

    I'm proud to be an American Family employee because our customers — they depend on us and, when they're in a crisis, they need to feel like they're protected. If there's a need for help, I'm willing to help! I'm here for a reason, and I'm gonna  live out my purpose.


    On screen: American Family Insurance tagline, “Insure carefully, dream fearlessly” fades in, along with the Am Fam logo.

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Our agents are always ready to help protect what matters most to you. Because we believe there’s more to insurance than just a policy.

Inspiring Dreams Near You

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Giving back is part of who we are at American Family. See how we’re making a difference in communities near you.

Mother and baby together in their home


From raising your family to hosting nightly talks around the dinner table, home is where dreams start. That's why we're so focused on helping you protect it.

View Home Insurance >

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